DIGITAL MARKETING BLOG

We're a full-service digital marketing agency with a team of experts that publish regular articles to help you make educated choices in your business and career.

Our content covers everything from content creation to conversions and SEO. Want to become a digital marketing expert? Start here.

First Digital Marketing Steps For A New Business

Digital marketing has quickly become a vital aspect of any successful business. With more people

Best Point of Sale Services For E-Commerce

The business world has become increasingly more digital, and the need for effective e-commerce solutions

Pay Per Click Marketing: Benefits & Risks

Pay-per-click marketing can be an effective way to drive traffic to your website, but it

Important Questions To Ask Digital Marketing Agencies

When working with a digital marketing agency, it’s essential to know everything they will be

Is E-Commerce Part of Digital Marketing

E-commerce is a fancy term for online shopping. This type of shopping is part of

What Is Pay-Per-Click in Marketing?

Online marketing is the way of the world now. This particular type of marketing charges

How to Start a Business in Las Vegas in 2022

If you're thinking about starting a business in Las Vegas in 2022, here is a

How to Get a Business License in Las Vegas

Welcome to Las Vegas, a.k.a. the City of Lights and Sin, where setting up a

Difficulties of Digital Marketing in Las Vegas

Digital marketing can be difficult in any market, but Las Vegas presents a unique set

What is a Digital Marketing Agency?

The Basics of a Digital Marketing Agency A digital marketing agency offers a wide range

Christmas E-Commerce Tips

E-Commerce Marketing Tips for Christmas Christmas is a time for giving and receiving, but it’s

Black Friday Tips for E-Commerce

It’s Black Friday – the biggest shopping day of the year – and you’re ready

What is Inbound Marketing?

At K2 Analytics digital marketing agency in Las Vegas, we’re experts at inbound marketing, but

How to Choose a Marketing Agency in Las Vegas

Want to learn how to choose a marketing agency in Las Vegas? Throughout the United

Digital Marketing Terms

With so many different digital marketing terms, it can be hard to know what they

Tips for Creating a Winning Ad Campaign for Your Las Vegas Business

You’re a small business owner, not a digital marketing professional. So it’s understandable that you

Digital Marketing Tips for a Las Vegas Local Business

One of the biggest challenges that local businesses in Las Vegas face is being able

Tips for Promoting a Local Business

You own a local business. Maybe you just started, or maybe you’ve been around for

How To Choose the Best Legal Structure for Your Business

Are you starting a Las Vegas small business? We want to help! We’re a local

Pro Tips for Writing a Business Plan

Here at K2 Analytics Las Vegas digital marketing, we’re on a mission to support local

5 Steps for Starting a Business in Las Vegas

As the first edition of our Las Vegas Small Business Series, we’re looking at the

Las Vegas Small Business Series: Introduction

Hello, we’re K2 Analytics— a full-service digital marketing agency based in Las Vegas, Nevada. Normally

A Beginner’s Guide To Digital Marketing

When you start a business, whether you are a local service provider or the next

Bing PPC vs Google: Which PPC Platform Is Best for You

Which Pay Per Click (PPC) platform is your business using to help promote your business

How Will iOS 14 Affect Your Marketing Strategy?

Apple recently announced its new iPhone operating system iOS 14 and with it, comes plenty

How to Promote Your Business Better During COVID-19

The past few months have not been easy on businesses, especially those with minimal profit

How to Create a Brand Style Guide

When it comes to marketing your small business, it is important to have a strong

Why Your Business Needs Digital Advertising

At K2 Analytics, we know why your business needs digital advertising. That’s because we help

What is Affiliate Marketing and How Does it Work?

We have all thought about ways that we could make a little extra cash on

How to Update your Business Plan 

A business plan is a formal written document containing business goals, how the goals will

Marketing Tips You Can Learn From Selfies

The cell phone self-portrait, also commonly known as a “selfie,” has transformed picture-taking into a

4 Marketing Trends You Cannot Ignore

There are lots of new online digital marketing trends which are evolving in today’s high-tech

5 Simple Ways to Keep Customers Coming Back

It’s one thing to have happy customers, but it’s another thing to have customers that

5 Easy Ways Your Brand Can Give Back to the Community

A business soars by lifting others. According to a study by Cone Communications and Echo

How to Start Your Own Marketing Agency

Jump Start Your Own Marketing Agency The need for hiring marketing agency services is in

6 Rules to Abide When Targeting Female Audiences

Women drive 70-80% of all consumer purchases. Indeed, if the consumer economy had biological sex,

What Valentine’s Day Has Taught Marketers

With Valentine’s just around the corner, many are already looking forward to getting bouquets of

How to Win at a Winter Marketing

Once the holidays are over, people don’t have much more money left and start to

The Easy Way to Create a Marketing Plan

Is Planning Enough? Businesses that are thriving in digital marketing always begin with a plan.

How to Successfully Define Your Target Market

Steps to Defining Your Target Market “…There’s an effective way to compete with bigger companies

Marketing Metrics You Need to Have For Your Business

As companies proceed to spend money on content marketing and marketing tools such as Google

Lead Generation through Online Marketing

“When SEO works correctly, your business has the potential to rank higher on search engines..”

3 Reasons Your Online Marketing Efforts Are Not Effective

“Without setting a goal, your online marketing efforts are like a race without a finish

What’s Driving the Future of Marketing?

“Brands are transferring the power of their marketing to customers…” Have you ever wondered what