One of the biggest challenges that local businesses in Las Vegas face is being able to afford the time and money that it takes to market their businesses. That’s where digital marketing comes in. Digital marketing allows businesses to promote themselves online for a fraction of the cost of traditional media. But digital marketing isn’t always the easiest! We’re a digital marketing company in Las Vegas, and we’ve compiled some digital marketing tips for local businesses that will help you get the ball rolling.
Take Advantage of Every Online Local Directory
The first place you want your business to be found— before Facebook, before Instagram— are local online directories with reviews like Google and Yelp! Getting reviews on Google and Yelp is extremely important to any marketing campaign.
These local directories will appear at the top of Google search results before organic content. Typically these directories will allow online users to easily view your website or call you with the push of a button.
The simplest of digital marketing tips for local businesses is often overlooked because it takes a lot of time. However, some awesome tools for automating your business reviews.
Social Media Marketing Is Less Expensive Than Traditional Marketing
Suppose you’re deciding on the best places to spend your marketing dollars. In that case, you may want to consider a social media marketing company in Las Vegas over traditional marketing mediums like billboards and radio ads. When using advertising in Las Vegas, like Pay Per Click and social media, you can see where every single dollar you spend goes, how many impressions and sales they’ve returned, and you may likely save as much as 50% of your marketing budget.
Being able to track analytics like those is invaluable to your business.
Your Email List Is Your Most Valuable Asset
Want to know the best way to reach your target audience? It’s not through Facebook, and it certainly isn’t over the phone. It’s through email.
As a business owner, your main lead-generating source will be collecting the emails and contact information for interested prospects and returning customers.
With the never-ending power of email marketing, you can send discounts, promos, coupons, and announcements to their email daily if you want to. With the right email marketing campaign, you may be able to carry most of your e-commerce traffic through promotional emails.
Focus on Setting Goals That Create Value Instead of Vanity Metrics
Having 100k followers on your business’s Instagram account is great— it certainly looks good, but how many of those followers are paying customers?
You could have endless followers, but the reality is that vanity metrics like followers do not always translate into leads and sales because of the way that social media works.
It’s far better to focus on metrics that generate value, such as actual engagement, sale attributions, and how much web traffic your social media posts generates for your business.
Each of those performance metrics is more likely to generate sales better than follower counts ever will.
If you’re trying to grow your social media following, it’s important to be consistent. Don’t give up if you don’t see results immediately – consistency is key.
It can be tempting to give up on your social media goals if you don’t see results right away, but it’s important to stay consistent. Even if you’re only gaining a few new followers each week, keep at it, and don’t give up.
Consistency is key when it comes to social media success. Keep posting interesting content, engaging with your followers, and working hard, and you’ll eventually see the results you want. If you’re trying to grow your social media following, it’s important to be consistent.
Digital Marketing in Las Vegas
Digital marketing is a deep field that goes far beyond any tips or tricks could ever accomplish, and that’s why you need to hire a marketing agency in Las Vegas like K2 Analytics. Let us help you manage all of your digital marketing efforts. Our in-house marketing team provides A to Z marketing services designed to generate leads and sales for your local business.