When working with a digital marketing agency, it’s essential to know everything they will be doing for your business. Asking questions is never a bad thing. It’s encouraged to ask as many questions as necessary. This blog will help guide all businesses through what important questions you should ask digital marketing agencies.
What Is Your Approach To SEO & Digital Marketing?
Search engine optimization, otherwise known as SEO, is the process of improving the visibility of a website or a web page in a search engine’s unpaid results. It’s often referred to as “natural,” “organic,” or “earned” results, which are generally displayed in response to a user’s search query.
The goal of Search Engine Optimization is to make your site more visible and relevant to your target audience. This can be achieved through keyword research, on-page optimization, backlinks, and off-page optimization.
Are You Able To Provide References From Other Clients?
If the agency that you are considering hiring has worked with other companies in your industry, it will give you a better idea of how they operate and what kind of results they can achieve. The best way to get an idea of what kind of work is performed by a digital marketing agency is by looking at their past work. You should be able to find examples of websites or social media accounts that were created by this agency and look at how they were designed and executed. This will give you an idea about how well-versed the team is in creating successful websites, blogs, social media posts, and more.
How Do You Ensure Goals Are Met?
Most digital marketing companies will set goals within the company to ensure that each client’s set goals are met monthly. This way, clients do not have to worry about having their goals met. It’s a part of the work the digital marketing company does.
Do You Have Experience Working With Companies My Size?
If you have an established business with a long track record, it’s important that you work with an agency that has experience working with companies like yours. This means that they have worked with other brands in your industry and understand the challenges that lie ahead for your company in terms of content creation, social media management, and more. It also means that they will be able to provide advice based on their past experience working with companies like yours.
Can I Call When I Have Questions or Concerns?
When you’re working with a digital marketing agency, it’s important to know that you can always call them if you have questions or concerns.
The best agencies will be there to answer your calls and emails quickly, and they’ll make sure that their team is available to answer your questions whenever necessary within reason, of course.
If you’re not sure whether or not an agency has a good customer service team in place, ask them about their support hours and what their response time is like during business hours and after-hours emergencies.
Who Are The People Working On My Account?
It’s important to get a sense of the team that will be working on your account. This allows you to see how many people are involved and how well they communicate with each other. If you’re looking for an agency that will focus on one project at a time, make sure to ask about their process for taking on new clients so that you can ensure it won’t be competing with other projects.
Will You Be Outsourcing Any Of The Work?
If you’re looking for an agency to help with your SEO and social media marketing, you want to make sure that the company you hire has a team of people dedicated to those tasks. It’s fine if they outsource some of the work to freelancers or contractors, but I would avoid working with an agency that relies heavily on third-party providers for all their services. Digital marketing agencies should be doing as much work as they possibly can in-house.
How Much Knowledge Do You Have About My Competition?
A good digital marketing agency will have a deep understanding of your competitors’ strategies, strengths, and weaknesses. They should be able to identify what makes each one unique in terms of content, tone, and voice, as well as how they position themselves against other brands in the same industry. This is especially important if you are working with a B2-B company because there will likely be multiple competitors that you need to keep track of at once.