It’s Black Friday – the biggest shopping day of the year – and you’re ready to cash in on all those discounts shoppers love. It can be a great time to generate sales, but it can also be a big headache if you aren’t prepared.
Here are some E-Commerce tips for making this holiday shopping season your best yet:
Make Your Website Mobile Friendly
This is becoming one of the most important factors in attracting customers to your website. If your website isn’t mobile-friendly, it will hurt your bottom line. People are more likely to shop on mobile devices, so be sure you have a responsive website that displays well across all devices. Your site should also be fast loading and easy to navigate for mobile visitors.
Market with Social Media Effectively
We all know how popular social media has become, but did you know that social media accounts for a big part of online holiday shopping activity? That means more people will be checking Facebook and Twitter for information on Black Friday deals. It can be a great way to get your promotions in front of a wide audience while also helping build your brand.
Don’t Forget About Email Marketing
It’s easy to forget about email marketing when there are so many other options available, but email is still one of the most popular types of digital marketing. You should make sure you have an effective email strategy in place before Black Friday hits. And remember: don’t just use it as another form of advertising – make sure there’s some value included with each message you send out. Give shoppers useful tips or information they can use to make their Black Friday experience better.
Offer Free Shipping
It’s common for shoppers to balk at the prices of items online, only to be disappointed by high shipping costs. Avoid that pitfall by offering free shipping on all orders over a certain dollar amount. There are many different options you can offer depending on your own budget and location – make sure you choose one that will help bring more purchases your way!
Set Up Analytics & Tracking
Tracking results helps you understand who your customers are, what they’re interested in buying, and when they buy it. You can then use that data in future marketing efforts or adjust your inventory based on demand to maximize sales. Analytics tools like Google Analytics make it easier than ever to track traffic conversions and other key metrics like bounce rate, time on page, etc. The more information you get about buyers’ behavior, the better off you’ll be.
Come Up With a Great Offer
Black Friday is about discounts and deals, but that doesn’t mean every offer has to be a sale. You can attract more customers by offering great deals on specific items or creating bundles you can sell at a discounted price. Freebies like gift cards and coupons are popular with shoppers, too – just make sure they’re easy to redeem online so they don’t slow down your checkout process.
Bundle & Cross-Sell
Black Friday isn’t just about one big deal – it’s a time to combine multiple promotions and discounts to create a sale that’s too good to pass up. You can sweeten the deal even more by cross-selling related items or bundling hot products together. For example, if you sell electronics you might offer a TV with a Blu-Ray player at a special price, or bundle your newest e-reader with some popular ebooks for free.
Stock Up on Inventory to Avoid Supply Chain Issues
The E-Commerce industry is still trying to recover from supply chain issues caused by COVID. The last thing you want is for your customers to encounter difficulties when they try to purchase from your site. Make sure that you have plenty of inventory in the right places and the necessary resources in place to fulfill orders quickly and accurately.
Hire Needed Additional Workers Ahead of Black Friday
You might need to hire extra workers in order to keep up with the increased demand during Black Friday. Check your schedule, your production needs, and how much work you have before looking into hiring options. You may need to hire temp workers, add staff members, or even outside firms with specific skills in order to meet demand.
Set Aside Money for Ad Spend
Advertising is one of the best ways to bring new customers to your site – and Black Friday is a great time to advertise. Set aside some money for ads before Black Friday or if you want, wait until it begins and then invests heavily in promoting only the products that are selling well. Spending a lot of money on ads during Black Friday is a great way to promote certain items or brands, but you’ll have to wait and see how well each product performs when the dust settles.
Write Black Friday Themed Content a Month in Advance
The end of November is all about sales, so your content should follow suit. You can write articles or blog posts with Black Friday-themed content in advance to prepare customers for the holiday shopping season ahead. A few great topics include how to shop online, what kind of deals customers might expect, and the best way to stay safe while shopping online.
You can also share your sales and deals on social media to spread the word. Black Friday is a popular holiday among shoppers, so you have a good chance of getting more traffic – just make sure people know what they’re clicking into!
Be Prepared for Cyber Monday
E-Commerce sales don’t stop at Black Friday – many retailers bring in even bigger bucks during Cyber Monday and throughout the holidays. Customers are looking not only for discounts but for convenience, which means you should try to offer as many options as possible (on-the-go shopping like apps or mobile sites, instant downloads, or streaming services) to stay competitive. You should also be prepared to handle higher amounts of traffic; over 80% of online shopping will happen during the holiday season, so it’s important to be prepared.