With Tackle Monkey, we identified two (2) main aspects of their digital marketing strategy that we would need to tackle. First E-Commerce to ensure that they are able to collect emails, sell products, and promote their services. Second we would need to build out their social media pages from scratch.
E-Commerce: We began by building Tackle Monkey a clean website that would adequately explain who they are, what they sell, and why you should choose them over their competitors. We created a website that allows them to sell their products as well as allowing their subscribers to manage their accounts. As always, we designed this website with best practices for loading speed, mobile friendly, and SEO.
Social Media: While the e-commerce website is beautiful and some of our best work, social media is where the magic happens. Through social media we were able to connect Tackle Monkey with thousands of bass fishing enthusiasts who would turn into loyal subscribers. Their social media strategy was a combination of promoted advertisements and organic network building. We would engage with fishing enthusiasts through Facebook to spread the word about this new subscription box, host contests, and share fishing related content that would increase engagement.