K2 Analytics doesn’t turn down challenges, and this campaign was a challenge due to the legalities regarding the wording and laws revolving around the client’s industry.
Our team worked with this Smoke Shop to get the design, development, and structure right from start to finish. K2 Analytics incorporated a number of digital marketing strategies to elevate the client’s digital presence.
vivasmokeshop.com
The biggest challenge for this campaign was to fuse together the client’s style, audience, and industry into one website that’s both user-friendly and well-structured. This client works in the Smoke Shop industry, so everything needed to blend together seamlessly to better serve the client and its clients.
Not to mention, we had to be selective about the wording and accessibility to the website because smoke shop laws regulating the entire industry. As digital marketers, we carry a huge responsibility to accurately represent the client without making any false promises or displaying content to restricted audiences.
Additionally, the client works in a very competitive industry and market, so our team needed the client to stand out from the competition from the very beginning! Working with a new business gives our marketing team to get things right from startup to opening day!
We incorporated web design, SEO strategies, and content marketing into the overall website. Our team also incorporated neon and smoke-related styles into the web design to artistically separate the client from the competition. In marketing, there are a lot of ways to make the client stand out without using technical marketing strategies. Using immersive visuals and designs turned out to be a great focal point for the client.
The team worked with our SEO strategists to carefully select keywords that represent the client. K2 Analytics took this step even further by creating dedicated landing pages for each keyphrase to talk about the specific services individually.
To finish things off, our content team created brand pages for products that the client carries within their smoke shop. Our team made an effort to work closely with the client to represent them accurately within the inventory they carry. One of the biggest issues we see with client’s we’ve worked with is that their online inventory doesn’t always align with what’s actually in store.
Stores handling their own e-commerce always tend to show specific items, products, and goods to be available, when it’s actually sold out. This is something that our team made sure to handle. The brands and products that the client carries in-store needed to show that in the website. Any other results would only cause headaches and frustration for not only the customer, but for the client as well!
All of our hard work, time, and dedication paid off! The client’s website was indexed within search engines and ranked higher than the competition. Web traffic to the website has increased 70% since the launch of the new website.
As the client’s ranking soared, so did the amount of foot traffic they got. The client’s customers easily found them online and the specific smoking products they carried in-store. A key takeaway by new customers was that when they visited the client’s smoke shop, they actually had the specific product they were looking at in-stock. Many businesses are notorious for showing specific products in stock so that they can get customers to visit. This practice is quite common.
Increasing the web traffic ultimately lead to higher conversion rates from new leads to purchasing customers. In a span of 4 month period the client saw an increase in their overall SEO ranking, and foot traffic. More and more customers started to shop within their smoke shop, and the client’s credibility and authority raised significantly among the competition and online!
