Local SEO for Lawyers

We teamed up with Anthony Paglia, the owner of a personal injury law firm in Las Vegas, to help his firm achieve its online goals.

Through SEO methods that included Optimized Web Design, Content Marketing, and Keyword Research, we were able to get Anthony Paglia’s firm ranked on Google Maps and local search results.

We also created engaging content through his social media platforms that resonated with visitors while increasing traffic to the firm’s website.


Local SEO for Lawyers

Business Type: Personal Injury Lawyer


The challenge for us was to separate him from the other competitive firms in Las Vegas. As a major advocate for the local Latino community, it was essential for our team to convey his message as both a qualified lawyer and as a leader in the community. Just as importantly, we needed to ensure that the full range and scope of the practice was accurately captured and conveyed to potential clients of the firm.


K2 Analytics implemented a four-step plan to help this client capture attention and capitalize on its reputation in the community.

Our team first created a user-friendly web design using mobile first design, ensuring optimized convenience and ease-of-use for both current and prospective clients of the firm.

Next, we conducted an in-depth and comprehensive analysis of the firm’s social media marketing strategy, identifying key strengths and areas in need of improvement. We developed, presented, and implemented an improved social media marketing strategy based on our findings.

Through effectively managing the firm’s Google Pay Per Click Campaign, we were able to identify and target key areas for growth, facilitating an improvement to the firm’s overall online presence and reach within the local community.

Lastly, by exhaustively reviewing and updating the firm’s website and blog, we were able to effectively implement best practices for SEO as well as improve the site’s overall Local SEO ranking.


The law firm has now increased its client leads since K2 Analytics has taken over. It is now one of the top-ranking lawyers positioned on Google Local Search Results. It’s website traffic has also increased and their social media presence and followers have likewise grown!


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