Email marketing can be an effective way to reach your customers directly in their inbox. The problem is that this is not new information and just about every business uses email marketing. So how do you stand out among the noise and clutter of mass marketing emails? If you don’t have an answer to this, then it’s time to rethink your email strategy to ensure that you are not just another business bombarding clients with spammy emails. Here are a few content marketing tips to help revamp your email marketing campaign from K2 Analytics.
Create Content That Customers Actually Want
Instead, focus on creating content for emails that your customers really want to see:
- Promo codes
- Upcoming events
- Links to useful resources and blog posts
Understand the difference between email blasts and targeted emails
When you rethink your email strategy, you should be asking yourself if you are switching up the methods that you use to get the word out to your email subscribers. There are two main methods of email marketing: blasts and targeted emails. Understanding the difference will help you better understand how to use your email marketing tools.
What Are Email Blasts?
Email blasts are just what you might imagine they are— they are automated marketing emails that are sent out to all of your subscribers at once. When it comes to email marketing, blast emails can be a great way to get the word out to all of your customers about major announcements with just a single click.
As mentioned before, this is a great way to blast all of your subscribers with general information and updates regarding your business, products, and services.
Email blasts are simple to use and there are a lot of tools available that can help you facilitate your email strategy, but there are also reasons to avoid email blasts.
Primarily that when used for marketing, they can cast too wide of a net and after several email blasts, your customers might get annoyed and unsubscribe from your email list. So what is the alternative to blast emails?
What are Targeted Emails for Marketing?
Unlike mass emails that cast a wide net, targeted emails are much more precise in the people who they are sent out to. Hence the use of the word “targeted.”
Targeted emails are much more effective in drawing the kind of conversations that you intend for the recipient to act on. Targeted emails can be sent to any demographic that you choose like “anyone who abandons a shopping cart” or “only wholesale customers” from your online store. The target audience can even become way more specific targeting age, gender, geographic location, and so on.
Targeted emails are preferential when you want to inform specific audiences within your entire email marketing lists of special offers and incentives. This can be a great way to reach the audience that you want to act on conversions without bombarding the rest of your email lists.
Which Method Is Best?
Proponents of each method will tell you that the other method is superior. There will marketing gurus who tell you to stop casting such a wide net, stop spamming customers with blasts, etc.
On the other hand, you will hear people tell you that you need to cast a wide net if you want to convert customers.
The reality is that if you only apply one of these methods to your email strategy you will only reap half of the benefits that email marketing can offer your business. The ideal way to manage your email strategy is to use both methods in tandem in order to make sure that not only are you casting a wide marketing net but that you are also using a strategy that can pinpoint your ideal audience when the situation allows.
Automate Your Email Marketing Campaigns
This can be very time consuming, so it is important to use the best automation tools for email marketing. There are quite a few popular email marketing tools that you may be familiar with, like MailChimp, that have an easy learning curve. Becoming an email marketing pro takes time, if you’re willing to take the time to learn how to do it, it will be very rewarding. If you’d prefer to have a professional take the reigns though, a digital marketing agency like K2 Analytics can rethink your entire email strategy along with the rest of your online presence management.
A Better Way to Handle Online Marketing
At K2 Analytics, we specialize in providing our clients with a one-stop-shop for online marketing solutions. Contact us today to see how we can help your business thrive starting with a new Content Marketing Strategy.