A vlog, or video blog, is a type of blog where a video is used as a form of content media or Internet-based video. Vlogs often combine embedded videos or links with other text, images, and additional data. To put it simply, it’s a video journal centered around one person, one subject, or in many cases, a business or product.
Vlogging has become exceedingly popular. Because it’s a cost-effective strategy and basically everyone has instant access to the internet with various video-making social platforms, this helps drive visibility, and it increases online engagement with audiences and consumers everywhere.
Here are a few benefits of vlogging for small businesses, especially if you’re considering vlogging as part of your company’s marketing strategy.
Vlogging Advantages for Your Brand
1. Vlogging is affordable
Vlogging is an affordable, cost-effective way to help your small business grow. There are very few costs associated with starting a vlog. You can maximize the reach of your internet video content by boosting it through social media, email marketing, and other sharing platforms, which are usually free/affordable at cost.
2. Vlogs help connect with your audience
One of the most difficult aspects of marketing is developing a rapport with your audience. Trust is not something that can be bought, nor do consumers give it away easily. Internet video content, however, is an excellent way for you to personalize your message, build trust, and position yourself and your brand as a leader in your industry. By explaining your business philosophy, demonstrating your expertise, or sharing a bit of personality through video, you will have the ability to build a relationship with your audience. This can be one of the most valuable aspects of content marketing.
3. Vlogs put a face to the brand
Whether it’s run by your CEO or a social media manager, a vlog is an opportunity for the company’s followers to see past the political branding. It allows them to get to know the people working hard behind the scenes. It also gives your audience a chance to get to know the people behind the brand and can help build trust in your company.
4. Vlogging is easy to understand
Internet video content is engaging and relatable. Internet video is unique because it is understood using more than one sense (sight and sound). This is important, considering that people learn and retain information in numerous ways, with visual and audio-sensory being two of the most common. Creating video content, which caters to both senses, increases the chances that your audience will comprehend and retain more information you want them to remember.
Needless to say, we at K2 strongly believe that vlogging is one of the best ways for your brand to communicate with your audience. The benefits of vlogging for small businesses are countless, and more practice and time spent creating this kind of content will only help your bottom line!
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