Websites are a necessary part of any company’s marketing strategy. They provide the platform for your content, services, and products to be seen by potential customers. If you have been working on SEO or have hired an SEO consultant, then you may think that there is no need to perform an SEO audit. This couldn’t be further from the truth! An SEO audit needs to be performed regularly in order for the long-term success of your website’s performance. An SEO audit looks at the technical infrastructure of your website, the on-page elements, and off-page essentials to optimize Search Engine visibility, usability, and conversion.
In this blog post, we will discuss why you should get your website audited for errors with Search Engine Optimization (SEO).
SEO Audits Identify Technical Errors
A web page can have many technical errors that can’t be seen from a quick glimpse. Some of the technical errors that SEO Audits detect are:
– Duplicate Content
– Broken Links
– Missing H tags
– Website speed
– Crawling Issues
A webpage with these types of errors can lead to lower rankings in Search Engine Results Pages (SERPs). This is one of the main reasons why you need an SEO audit performed regularly. Once you have performed an audit, these issues need to be taken care of as soon as possible!
Find issues with On-Page SEO
These issues are usually errors of SEO content that you can easily edit on your pages. SEO content errors can be:
– Keyword Overuse
– Missing keywords in titles and headings
– Issues with Meta Titles
These SEO mistakes can usually be fixed with some quick editing. SEO audits can find these SEO mistakes and so you can fix them before they impact your rankings in SERPS.
Off-Page SEO is also very important for Search Engine Optimization (SEO). It may seem like a lot to take care of on both fronts, but if you want great results an SEO audit is a must!
Helps you identify your competitors
Finding out who your competitors are and what they are doing is crucial to SEO success. You can do this by using SEO tools to compare SEO rankings and crawl your competitors’ websites.
SEO Audits will help you find out where there are opportunities for more keywords or better targeting of them, which gives a boost in the SERPs. You can use what competitor sites have done to improve their SEO and implement these strategies for your own website.
Gives you a good look at your backlinks
Have you ever wondered how many backlinks your website has? A website with a good amount of backlinks can be considered strong in returns for a company that values search engine optimization (SEO). Having high amounts of backlinks can also be beneficial for other reasons such as outreach and branding. An SEO-friendly website can easily rank within search results for queries referring to a specific industry keyword. It can also aid in the search engine ranking of pages containing that keyword.
Enables you to develop a game plan for content
Content is the most important part of SEO. The content on your website needs to be outstanding and engaging enough for people to want more, driving them back through inbound marketing channels such as social media engagement or email marketing campaigns. Content creation may seem like a daunting task but it can easily be broken down into achievable steps with an SEO audit that highlights what content your website is missing, how you can improve the content you already have, and give you ideas for new content.
K2 Analytics SEO Services
K2 Analytics provides a wide range of SEO services that will not only help your website rank higher in the SERPs, but also drive more traffic and conversions. We offer both on-page optimization services as well as off-page strategies to get you ranked at number one for those high-value keywords. Our team is ready to conduct an SEO audit for your website! Contact us now if you want to learn more about our auditing process or would like a free quote on how we can optimize your site’s search engine performance for better rankings.