SEO for General Contractors

CASE STUDY

GI Construction partnered with K2 Analytics to strengthen its online visibility and attract homeowners searching for trusted construction services in Las Vegas. Our objective was to turn high-intent searches into consistent project inquiries across remodeling and build services.

The project included a custom website build, a Las Vegas-focused SEO strategy, and content marketing designed to increase rankings and qualified leads over time. The result was a foundation built to compete in a crowded contractor market.

WWW.GICLV.COM

SEO for General Contractors

Business Type Local General Contracting

Business Type: Local General Contracting

The Challenge

The Las Vegas contracting space is competitive, and homeowners compare multiple providers before contacting anyone. The website lacked structured service pages, strong local signals, and clear keyword targeting. As a result, competitors outranked them for remodeling and construction searches that drive real projects.

The Solution

K2 Analytics built a service-driven SEO strategy centered on homeowner intent and location relevance. We created dedicated pages for bathroom remodeling, kitchen remodeling, flooring, custom home builds, interior design, and outdoor remodeling. Each page was optimized to rank, build trust, and convert visitors into quote requests.

The Result

The campaign increased search visibility and produced consistent growth in qualified leads. The site began ranking for high-intent general contractor and remodeling keywords throughout Las Vegas. Service pages and supporting content generated steady calls, forms, and project inquiries. This increased the company’s visibility.

The Challenge

The company had a strong reputation offline but lacked a search-optimized digital presence. Their website did not clearly organize services, support local intent, or guide users toward contacting them. Search engines had limited context, which reduced visibility for competitive contractor keywords.

Our goal?

To build an optimized online experience that captured homeowners planning remodeling and construction projects. We needed to clarify services, improve local relevance, and strengthen trust signals across the site. Every improvement was designed to increase rankings and convert visits into inquiries.

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The Solution

We rebuilt their online ecosystem from the ground up. The website was structured around core contractor services, homeowner intent, and location-based searches. Each page included persuasive messaging, trust elements, and clear CTAs to drive leads.

Local SEO optimization, internal linking, and technical improvements created a scalable foundation. We strengthened indexing signals and page relationships to improve topical authority. This ensured long-term visibility across competitive Las Vegas searches.

SEO Marketing for General Contractors

We optimized pages by service type and homeowner intent, supported by local keyword targeting. Bathroom remodeling, kitchen remodeling, flooring, outdoor remodeling, and custom builds were mapped to specific search themes.

Organic visibility improved month-over-month as pages earned rankings and engagement increased. Lead quality increased as content matched real project needs and expectations. The site began generating consistent inquiry volume online.

SEO Marketing for General Contractors

Web Design Built for Conversion

The new site emphasized clarity, trust, and usability for homeowners comparing contractors. Project visuals, trust signals, and strong CTAs guided users toward calls and quote requests. Navigation was organized by service category to reduce friction.

Mobile performance supported easy quote requests from any device and improved engagement. Page layouts were built to highlight services, process, and outcomes in a scannable format. Conversion paths were consistent across every core service page.

Content Marketing That Educates

Educational blogs addressed remodeling costs, timelines, material choices, and planning considerations. This content expanded keyword coverage while building authority and trust with homeowners. Each article supported a service page through internal links and FAQs.

Content supported both rankings and conversions by answering questions early in the buyer journey. Homeowners found helpful guidance before reaching out, which increased confidence and led to higher quality. 

Sustaining Growth Locally

Ongoing optimization maintained rankings in a competitive market and kept service pages aligned with demand. Inbound calls and form submissions increased steadily as visibility improved across local searches. Reporting tracked what drove conversions and where expansion made sense.

Performance tracking ensured continuous improvements across technical health, content coverage, and internal linking. The SEO strategy evolved based on new opportunities, seasonal demand, and query trends. This kept growth consistent rather than dependent on one-time spikes.

The Result

The strategy delivered a 145% increase in website traffic, driven by high-intent contractor and remodeling searches. Lead volume rose 130% as service pages improved relevance and conversion flow. Engagement increased across calls, form submissions, and on-page actions.

With a modern site, SEO framework, and ongoing content, the brand achieved consistent visibility across Las Vegas contractor keywords. Search traffic translated into real project inquiries and measurable pipeline growth.

145%

Increase in Website Traffic

Targeted local SEO drove a 145% increase in qualified construction traffic from search. Service pages captured homeowners researching bathrooms, kitchens, and full remodels. Growth stayed consistent as rankings stabilized across priority terms.

130%

Growth in Leads & Inquiries

Conversion-focused UX and optimized CTAs produced a 130% lift in calls and form submissions. Traffic became more qualified as content aligned with project intent. The site consistently generated inquiry volume for core services.

135%

Boost in Google Engagement

Local visibility improvements led to a 135% increase in map actions and high-intent engagement. More users clicked to call, requested directions, and visited service pages from local results. This lifted overall lead flow without relying on paid ads.

Looking to Grow Your General Contracting Business Online?

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