Email campaigns are a great way to reach out to your customers and offer them everything from thank you emails to promotional content that can really create a relationship with them that allows you to become more than just a spammy email. While all content marketing is marketing with the purpose of selling a service or product, your customers don’t like feeling like all you do is try to sell them something. That’s why it’s important to include a variety of different emails in your email campaigns that not only create a personal connection, it’s a way to become a resource and authority in your industry. Try these suggestions from K2 Analytics for your next email marketing campaign.
Before you start sending emails out to all of your clients, you should make sure that your email campaigns are automated. Automation allows you to work without having to do easily repeated tasks. This means that you can set your emails up to send out specific emails as your customers trigger them. This also makes it so that you don’t forget to send out emails on a regular basis
When your customers purchase a product or sign up to receive your newsletter, you should always make sure that they receive a thank you, welcome, or confirmation email. This is a quick and easy way to thank them for their support.
One of the benefits of signing up for a company’s email list is the promise of receiving discounts for promotions that they otherwise wouldn’t have received. This exchange allows you to have your previous customers’ ear in exchange for some sweet deals. Throw your loyal customers some sweet 10% off discount codes or let them know about that big sale that’s coming up.
Blogs and Social Content
As I mentioned, nobody likes being told to buy, buy, buy. It can actually turn away your previous clients. Instead, mix up the kind of content that they receive with updates from your other social platforms. This is a great opportunity to send your email list highlights from your Facebook, Instagram, Twitter, or your latest blog! Not only does this break up the constant stream of “buy this,” it sends customers to other areas of your online presence.
Another cool feature that comes with automating your email campaigns, is the ability to set up triggers that reward your customers for their loyalty. You can set up a rewards program that sends your customers a discount code after they spend a certain amount of money online. You could create a tiered system to continuously rewards clients.
Company and Product Updates
Another great type of content to include in your email campaigns is a simple update on how your company is doing or of any products that are about to hit the market. Think about what kind of emails you get from companies like Apple every few months. The new product, in a new color, or at a new price, etc.
At the end of the day, the point is to mix up what kind of content you send out so that you don’t overload your customers with the same kind of content that will turn them off. Have fun with it and be creative.