What is UX Design and why does it matter?

What is UX Design and why does it matter in 2020

Making your website stand out among a sea of competitors can be difficult, even if you have one of the most incredible digital marketing companies, fantastic content, tons of search engine optimization work, and an endless PPC budget. That can be a great way to get your website in front of potential customers and clients, but what about once your audience arrives at your website? That’s where great UX design comes into play.

What is UX Design?

Design teams use great UX Design to create a product, in our case, websites, that offer users a meaningful experience that makes them want to stay on a website longer. To do this, we have to combine everything from great written content to incredible visual elements and, most importantly, user-friendly web design that facilitates the user’s experience as they arrive on the website and proceeds to navigate their way through products and services until they ultimately convert with a purchase or by making some form of contact whether that be filling out a contact form or by requesting a quote.

This requires us to focus on the what, why, and how of things when we build a website. It can’t just look good, it has to feel good, and it has to make sense to users.

UX Design Principles

There are a few things that we take into consideration when our WordPress developers design a website with UX in mind.

User Experience

Does the website make sense? Is it easy to navigate? This will impact analytic metrics like bounce and exit rates. If the user experience is bad, then they will likely exit the website and continue their search for a website that meets the user’s expectations for what they were looking for on a website.

Is It Easy To Read?

The reality of websites is that much of their content will be scanned, not read. This means that part of creating a website that has a great user experience should be easy to scan for important information through the use of eye-catching and accurate headings. Once a user finds something that catches their eye, they will read for more information. This means that great content writing and informational hierarchies need to be spot on.

Keep It Clear and Simple

Users who visit a website go there with a purpose: to find an answer or to find a product/service that they need. If users cannot immediately find that information on your website, then they will go back out into Google and try again with the next result.

To avoid this from happening, it is important to make sure that a website prominently displays the appropriate information clearly and simply. This could be by having a services page that clearly outlines each of your services or by prominently displaying the Call To Action buttons.

Want to learn how great UX Design can change how customers perceive your business online? Contact K2 Analytics today.

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