Coming up with new and engaging content when you are trying to market your business can be challenging. While there are pretty standard Thanksgiving marketing tips that you can follow all year long – like keeping a content calendar and scheduling your posts out 30 days in advance to anticipate holidays – it can still be pretty challenging to come up with the best marketing ideas. At K2 Analytics, we understand the struggle but that’s why we are here to help you!
Why Is Marketing Important During Thanksgiving?
Thanksgiving is one of the most important holidays celebrated in the United States, and it is a great opportunity for businesses to boost their sales. Marketing during this holiday season can help increase brand awareness, drive traffic to stores or websites, and generate revenue. Creating seasonal content is important as it shows that your brand is staying relevant on social media.
Try out these Thanksgiving marketing tips this month and watch your social media engagement boom.
Host a Festive Contest or Giveaway
When you want to drum up engagement around the holidays like Thanksgiving, you can never go wrong with a giveaway. People love free stuff. They love free stuff and they are more than willing to ‘Like’, Share, and Tag friends in the comments for the opportunity to receive free swag (you know, free merch or even free products).
Frame your giveaway around Thanksgiving and say something like, “We want to show you how thankful we are for your support! To show our appreciation we’re giving X away!”
If you want to go even further, partner with another brand for a giveaway collab! This will introduce each other’s fan base to your products and vice versa. It’s a great way to grow your fanbase.
Go Live – Facebook, Instagram, and TikTok With A Festive Theme
Going ‘Live’ on social media will probably be the best way to get engagement quickly. With the way that social media user interfaces are set up, when a user goes live, they will pop up on their follower’s screens before other content. This is a great way to let people know you are producing live content. Just be sure to use your time on Live to create quality content your audience will engage with.
Q and A sessions are a great way to use Live. It lets you go live while engaging with your followers directly.
Do a festive theme behind your Live to make your content more engaging. For example, if your company specializes in cooking, then consider doing a Thanksgiving theme dish for viewers.
Another way to add a Thanksgiving theme to your Live is by talking about personal Thanksgiving stories that relate to you or your brand. People love these stories as they bring the audience and your brand closer together.
Get on Tik Tok and Instagram Reels and Share Seasonal Content
If you aren’t on Tik Tok right now… you’re missing the wave. TikTok isn’t all silly dances and awesome BBQ videos – there are a lot of professionals on there sharing content like they would on FB, Instagram, and Twitter.
It’s just a different medium that blends video content with trending music. It’s a huge tool right now that you can leverage to share seasonal content all month long. Instagram reels and TikTok are the best social media marketing platforms influencers use daily.
We mentioned Instagram Reels as well. This is Instagram’s rip of TikTok, but it’s just as popular and on Facebook’s massive platform. Whichever you choose to use is purely preference.
One way to spice up your seasonal content is by adding polls, questions, and other interactive features that allow a direct user-to-brand response. Both polls and “Ask Me A Question” buttons increase your audience’s engagement.
You can take this a step further by showing any response through stories. Users get a personal connection when this is done, as it shows that the brand constantly communicates with the audience.
Start a “Thankful” Campaign
Want to create Thanksgiving content that is authentic and on a theme for this month? Let your team and individuals around your organization take the wheel and let them share what they are thankful for this year. This is a great way to introduce your audience to your team members while racking up a lot of seasonal content.
This can also be done with a “Team Takeover” day, where you let someone from your team to take over the brand’s social media. Giving your team the creative freedom and control over the social media profile is a great way to humanize your brand.
Another way to have a “Thankful” Campaign is by posting photos of your audience wearing your company’s apparel or using its products! This shows your audience that they’re not just customers, they’re also your friends that you can count on.
Boost Social Posts & Run Ads
Having a presence on social media is huge in today’s digital age. However, having a budget for ads and boost campaigns is even more important. Are there any differences between an ad and a boost campaign?
A boost campaign is when you pay a social media platform like Instagram, Twitter, TikTok, or Facebook for increased exposure to a post. This is great for anyone looking for more impressions and engagement on a specific post. A boost campaign works great for contest posts or posts that benefit from more comments, likes, or shares.
An ad campaign typically requires a bigger budget but works great for anyone looking to get leads or sales.
Launching an ad or boost campaign around sales and promotion offers is a great way to generate more leads and sales. Ads offer more customization and options than boost campaigns. So it’s best to work with both types of Pay-Per-Click Advertising campaigns.
Send Out Emails To Your Newsletter Subscribers
Emails are one of the oldest forms of marketing tactics used by businesses. Creating daily, weekly, bi-weekly, or monthly emails are great because it markets your company from brand to consumer without any third-party influence.
You can incentivize your audience by rewarding them with a code that discounts their first order for signing up for your newsletter.
E-newsletters are ever more important during the holidays since consumers are constantly looking for ways to consume entertainment or shop for new products.
Create Captivating Content That Grabs Your Attention
It goes without saying that everything you create during Thanksgiving or the holidays should be edited to perfection. This is when people are most active online, so you don’t want to create a post that doesn’t get any engagement.
One way to boost your engagement is to create interactive posts that promote comments or shares. This can be done with Call To Action visuals on the graphic.
Creating stunning graphics that are videos, gifs, or anything else is highly recommended to boost your engagement.
Write Helpful Blogs In Preparation For The Holidays
Being a business gives you the authority to speak about your industry as an expert. If you have a website that allows blogs, then by all means, go for it!
Blogs give insightful tips regarding your industry. Providing industry secrets to your customers also provides trustworthiness within your audience, as you’re not afraid about being transparent about your services or products.
It’s best to have a strong content writer to create all of your blogs, as they know best about content marketing!
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