Should You Advertise in Las Vegas Newspapers?

Should You Advertise in Las Vegas Newspapers?

You may still be deciding whether advertising in Las Vegas newspapers is a good fit for your business. After all, newspapers are just one type of media that can deliver advertising messages to consumers. This guide will give you some insight into advertising in Las Vegas newspapers.

The best way to choose which newspaper is right for you is to determine what kind of audience you are trying to reach and what kind of advertorial coverage you want.

The best way to choose which newspaper is right for you is to determine what kind of audience you are trying to reach and what kind of advertorial coverage you want.

There are a few different ways to advertise in Las Vegas newspapers, so sit down and think about your target audience, the kind of coverage you want, what you are trying to sell, how many customers or clients (or votes!) you hope to attract through your advertising, how long you have to advertise before the product or event must be sold or happen and what kind of response you want from potential customers.

Then consider how much it will cost your business or organization to advertise through each of the newspapers available in Las Vegas.

Both the Review Journal and the Sun offer online advertising options.

Both the Review Journal and the Sun offer online advertising options. And you should definitely consider taking advantage of them. Online advertising is a great way to get more bang for your buck since you can target specific demographics, geographic areas, and even devices that people might be using. Online ads are also trackable, so you’ll know how well they’re doing.

If you are trying to reach a more artsy crowd, you might want to consider advertising in one of the alternative weeklies.

If you are trying to reach a more artsy crowd, you might want to consider advertising in one of the alternative weeklies. Most of these papers have a similar reputation to their readership: they’re edgy, and very hip. The alternative weeklies are:

  • Las Vegas Weekly
  • Las Vegas CityLife

When planning your ad campaign, think about when your target market will be in Las Vegas.

The first thing you should do when planning your ad campaign is to think about when the target market for your company will be in Las Vegas. This can have a huge impact on what media you select for your advertising campaign.

If you are trying to reach local people, or Las Vegas residents and business owners, then advertising on billboards or in newspapers would be a good idea. Why? Because many locals only visit the Strip and downtown for special events and holidays. They rarely visit the Strip during normal business hours and often don’t read newspapers that cover those areas.

There’s a Las Vegas newspaper for every possible audience

Once you have a more focused target audience (e.g., tourists who visit the Las Vegas Strip for bachelor parties), it’s much easier to find the right newspaper for your ad campaign.

For example: If you’re hoping to reach business, finance, and real estate professionals, a smart choice would be The Business Press, which focuses on business news and economic trends in southern Nevada.

If you prefer to market to a more artsy crowd, look into one of Las Vegas’ alternative weeklies like City Life or Las Vegas Weekly.

If you’re trying to get through to people who live in specific parts of town (i.e., Boulder City), try an area-specific publication like the Boulder City Review or Henderson Home News.