What to ask SEO consultants

What to ask SEO consultants

So you’re ready to let a professional handle your company’s search engine optimization. But how can you make sure that you find the right consultant for the job? When working with an SEO agency, you want to be able to trust that they know what they’re doing. So in order to make sure that you don’t waste time or money, it’s important to ask them some key questions before signing any contracts. Here are our top 10 questions:

Who are your current and former clients?

Clients are a good way to judge the credibility of an SEO consultant. You want to know how long they’ve worked with clients, what kind of results they have achieved, and how many clients the consultant has worked with in total. If you’re looking for someone who is able to achieve quick results, be wary of consultants who haven’t worked on many projects or don’t have any testimonials from former clients.

It’s also important to make sure that their client list isn’t limited to one industry type; if it is, it may mean that your website won’t benefit as much from their work than if you were working with someone with a more diverse portfolio.

Make sure that the client list includes both large companies and small businesses so you can get a better idea of how effective this person’s services will be for your own business’ needs!

What are the biggest challenges you’ve helped a client solve?

  • Have you ever had a client who was struggling with maintaining their SEO?
  • Have you ever had a client who was trying to build backlinks for their website and need help getting them approved by Google?
  • Have you ever had a client who wanted more traffic from search engines over the long term, but didn’t know how to do it themselves?

Can you break down your strategy and its goals?

In order to make sure that your investment in SEO consultants is sound, it’s necessary to understand what they’re doing and why.

It’s important to ask the consultant about their strategy for success. What is it? How does your business fit into that strategy? What kind of goals are you setting for yourself and your clients?

The best consultants will be able to tell you what their plan of action is and why it works. They’ll also be able to break down how much time things will take, which can help you stay on track with your own projects’ timelines.

How do you plan on increasing my search engine rankings?

What are the right keywords? It’s all about relevancy. The better your content aligns with what people are searching for, the higher it will rank. You want to be found by the right people looking for what you offer.

How do you plan on increasing my search engine rankings? If your SEO consultant doesn’t know this answer, or if their plan is just “we’ll work our magic,” run away! Google’s algorithm changes constantly—and not always in ways that make sense—so it’s important that your SEO consultant has an idea of where they can take your website if he or she has been doing this for more than a few months.

What metrics do you use to define success when it comes to SEO?

It’s easy to say that a good SEO strategy is one that results in increased traffic and conversions, but how do you actually measure success?

A good place to start is with the basics: what are your goals for this project? What is a successful outcome for you, and how will you know when it happens? These questions will help guide your work throughout the process.

It’s also important to have metrics in mind throughout your campaign so that you have a way of evaluating performance along the way. For example, if one of my clients was trying to increase their organic search rankings for “SEO services” (this was an actual client), then I would use metrics like monthly search volume or number of keywords ranking on page 1 vs 2 vs 3 or higher as ways of measuring success.

How will we measure results?

You should also ask your SEO consultant how you will measure the success of their efforts. This is crucial because it will help you to determine if they are doing a good job, and whether or not they are helping your site’s rankings and traffic.

The best way to go about this is by establishing clear goals with your SEO consultant at the outset. Then, figure out how you want to measure those goals and use that as a barometer for measuring results throughout the life of the project.

Your options include things like:

  • Traffic stats (how many visitors did I get last month?)
  • Conversion rates (how many people clicked on my button?)
  • Social media engagement metrics (does my Twitter account have more followers now than it did before?)

Do you follow Google’s rules and best practices?

Google has strict rules about what it allows in search engine optimization. These rules and best practices help Google achieve its mission, which is to provide the most relevant results and to give users a positive experience.

Google’s rules are important for your business because they can penalize you if you don’t follow them. They’re also important because following the guidelines helps you build a better website that will rank higher in search results (and therefore get more traffic).

How long have you been doing SEO, and how much of it is with my platform or CMS?

If you’ve decided to hire an SEO consultant, there are a few critical things you should ask them.

  • How long have you been doing SEO? This is a question that will allow you to judge the quality of their experience and understanding of how search engines work. If they say they’ve been doing it for ten years but only started with your platform or CMS within the last year, that may not be as useful as someone who’s been in the industry for 20 years but has done work with your platform for five years.
  • How much of your work is based on my platform/CMS? Knowing this can help influence whether or not what they suggest would actually be helpful to your site—the longer they’ve been using a particular CMS in general, the more likely their suggestions will be solid!

What do you think are the most important SEO techniques?

  • Do you use keywords in your content?
  • How do you measure the success of each content campaign?
  • What tools do you use to monitor and measure traffic and engagement, especially on social media sites like Facebook, Twitter, Pinterest and LinkedIn.
  • Who will be responsible for creating links back to our website once we start ranking well in search engines like Google?

Asking these questions can help you find the right SEO consultant for your business!

Asking these questions can help you find the right SEO consultant for your business!

  • What is your strategy?
  • How do you plan to measure results?
  • Why are you the best person for this job?

K2 Analytics – The Best SEO Consultant in Las Vegas, Nevada

If you’re looking for someone to provide SEO services, get in contact with K2 Analytics today! We know that finding the right consultant can be hard, but by asking these questions, it will get a lot easier to find the best fit for you and your business!