Coming up with new and engaging content when you are trying to market your business can be challenging. While there are pretty standard Thanksgiving marketing tips that you can follow all year long – like keeping a content calendar and scheduling your posts out 30 days in advance to anticipate holidays – it can still be pretty challenging to come up with the best marketing ideas. At K2 Analytics, we understand the struggle but that’s why we are here to help you. Try out these Thanksgiving marketing tips this month and watch your social media engagement boom.
Host a Festive Contest or Giveaway
When you want to drum up engagement around the holidays like Thanksgiving, you can never go wrong with a giveaway. People love free stuff. They love free stuff and they are more than willing to ‘Like’, Share, and Tag friends in the comments for the opportunity to receive free swag (you know, free merch or even free products).
Frame your giveaway around Thanksgiving and say something like, “We want to show you how thankful we are for your support! To show our appreciation we’re giving X away!”
If you want to go even further, partner with another brand for a giveaway collab! This will introduce each other’s fan base to your products and vise versa. It’s a great way to grow your fanbase.
Go Live – Facebook, Instagram, and Tik Tok
Going ‘Live’ on social media is and probably will be the best way to get engagement quickly. With the way that social media user interfaces are set up, when a user goes live, they will pop up on their follower’s screens before other content. This is a great way to let people know that you are producing content at the moment. Just be sure to use your time on Live to put out quality content that your audience will engage with.
Q and A sessions are a great way to use Live. It lets you go live while engaging with your followers directly.
Get on Tik Tok and Instagram Reels and Share Seasonal Content
If you aren’t on Tik Tok right now… you’re missing the wave. Tik Tok isn’t all silly dances and awesome BBQ videos – there are a lot of professionals on there sharing content like they would on FB, Instagram, and Twitter. It’s just a different medium that blends video content with trending music. It’s a huge tool right now that you can leverage to share seasonal content all month long.
I mentioned Instagram Reels as well. This is Instagram’s rip of Tik Tok but it’s just as popular and it’s on Facebook’s massive platform. Whichever you choose to use is purely preference.
Start a “Thankful” Campaign
Want to create Thanksgiving content that is authentic and on-theme for this month? Let your team and individuals around your organization take the wheel and let them share what they are thankful for this year. This is a great way to introduce your audience to your team members while racking up a lot of seasonal content.