“You can make anything by writing.” -C.S. Lewis
Keeping an engaging, consistent blog for your brand works wonders for spreading business awareness, engaging with audiences, and providing useful information pertaining to your industry. Blogs create opportunities for the expansion for your brand in numerous ways and by going above and beyond with a blog, people will take notice. What’s challenging though, is coming up with topics and blog content to get started. Here are seven blog ideas to keep your marketing content unique and captivating.
Be an industry leader by producing guides for your audiences and clients. “Listacle blogging” or blogging in a list or checklist form keeps readers attentive and interested. People are always on the lookout for ways to improve their lives in any way possible, so giving them the opportunity to learn will always have them coming back to you again and again.
If you’re running out of ideas for blog content, look at your calendar. Use seasons, holidays, awareness months, and special days to produce content around your brand. For example, if you’re a skincare brand and summer is coming up, you might want to inform the public about the importance of sunscreen.
Share tips and tricks about your industry’s knowledge by doing “how to” posts. People are constantly searching for how to properly do this and that and by writing an attractive how to post will make you a credible source. List instructions and easy steps on what it takes to do something successfully or correctly.
Because you want people to think of you as an expert or professional, you want might to write about mistakes and what to avoid in your in your industry and visa versa. Make a list of a “Top 10 Ways to Avoid…” or “5 Benefits of…” By doing this, will help boost your SEO content as well.
Coordinate interviews with outside sources or consider having guest bloggers contribute to your site. By this kind of content, it helps with industry networking and merges numerous audiences to one platform. This is also an opportunity for your brand to learn from other industry leaders and apply it your very own.
Always be aware of current events and trending topics in your community, nationwide, and globally. Use this to your advantage by doing opinion posts, reaction posts, or simply do an overview of it all. For example, if a women’s march is currently happening, you could a blog about feminism and how it relates back to your brand.
Don’t only be an expert by providing credible and functional information to the public, but be a role model or inspiration as well. Audiences are always fond of having a human connection to when it comes to brand interaction so don’t be afraid to share your favorite quotes, customer testimonials, and success stories.