Pay Per Click, AdWords, and Everything in between

A strong online presence is necessary for outbound marketing because it reinforces your brand and what you have to offer to targeted consumers in the digital space.
As a full-service web marketing firm, K2 Analytics Inc. can help your brand or business execute performance-driven marketing campaigns. In this digital world of marketing, Pay Per Click (PPC) campaigns can be one of the best elements when it comes to online advertising. It simply promotes your brand or business online successfully and in a very effective way. So what exactly is PPC? Read on to learn more!

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Pay Per Click Ads Las Vegas - K2 Analytics INC

Also known as Pay Per Click marketing, PPC is an amazing way to target specific audiences and quickly drive traffic directly to your website. In a simple breakdown, this method of online advertising allows the advertiser to pay the Search Engine (e.g. Google) a certain amount of money every time the ad gets clicked by an online user.

PPC is a method that “buys” visits to your website instead of from organic searches. PPC is basically a straightforward method to effective online advertising that puts your brand or business listed at the top of a search, allowing consumers to find your products or services faster.!

Another great benefit of PPC is the easy management of budget control and awareness which is highly important when it comes to mastering a successful marketing plan financially. This gives brands the opportunity to maximize the return on their investment per click on an ad and the ability to understand their advertising expenses. In this digital age, it’s time to steer away from traditional methods of advertising and maximize your brand presence online and on huge search engines like Google.

Pay Per Click Campaigns

At K2 Analytics Inc., we dedicate our efforts to improving a customer’s overall experience through a foundational web, mobile, and social platforms. With close collaboration with our marketing coordinators who specialize in PPC, Adwords, SEO, and everything in between, we create awareness, demand, and engagement and incorporate measurable media campaigns and digital strategies. No matter what your passion is, let us take it to the next level by generating a higher stream of traffic, sales, and overall brand awareness.

Keep in mind that most users are searching for products and services on their desktop computers or mobile phone. Additionally, 85% of these sales come from searching on Google alone. Listing with large search engines such as Google is imperative to every business since potential clients can quickly discover your products and services. Every day that your business is not on the top of the listing is a revenue loss which is why Pay Per Click is what every business owner needs!

As a Certified Google Partner Agency, our creative marketing agency has the proper tools and expertise to increase your presence and traffic through the most searched platform such as Google.

If you’re not getting traffic, sales, or results from your website, our creative marketing team can help! Pay Per Click is one of the best ways to gain visitors to your website especially if you feel there’s no other way.

We are with you from beginning to end! It’s these types of things that make us do what we do. We want you to feel comfortable and excited about your advertising campaigns which is why we work together to analyze and examine what your business needs the most. Don’t throw your investment into other marketing companies that don’t know marketing as we do. PPC can be challenging and overwhelming to do on your own, that’s why you want an expert team in your business to provide you with high-level views for your Pay Per Click Ads!

Pay Per Click Campaigns

If you’ve ever searched anything in Google, you have probably seen sponsored ads at the top of the search results– this is an example of PPC. Many businesses compete to have a place at the top three ads because it is the first listings that users see. These organic search results will appear alongside non-paid listings. When a sponsored ad is clicked, that’s when the search engine is paid. To have a successful Pay Per Click ad, you want to produce the most effective keywords for your business.

As we dive into PPC a bit deeper, understand that many of these advertising campaigns are sold in auctions. The higher the bid, the greater your chances are to rank number one. It’s important to remember that we’re emphasizing on the word chance. A lot of factors such as Quality Score can affect your ad.

Pay Per Click can easily exhaust a business’ threshold if they’re not strategic. Many times, they might find themselves in a bidding war over favorable keywords which makes them spend more than the potential return. In online marketing, we call this “ego-based” bidding, an interesting lingo where marketers decide that it is imperative to “always be on top ranking” no matter how much it costs. Because of the demand to stay number one, search engines enforced quality restrictions to many keywords even when they’re infrequently used.

Pay Per Click Strategy

An ad campaign can quickly be exhausted by junk traffic which is why our Pay Per Click specialists carefully strategize according to our client’s budget. We strongly believe in Pay Per Click because when it’s created right, it generates higher traffic to your website. In a nutshell, the logic is simple: Create a budget, achieve top listing and watch how many customers will flood into your website.

Here at K2 Analytics, our creative team can help analyze the best keywords to use for your advertising campaign to generate potential customers. With marketing specialists who specialize in SEO, AdWords, PPC, and more, your brand is bound for greater things with the K2 team! Just like you, we are a business that strives to produce only the best results.


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