K2 Analytics initially worked to generate an appealing and iconic logo for the client, as well as a new brand voice to help them stand out from the competition. With that foundation, our team developed a new, user-friendly web design that incorporated the new logo and color scheme.
Next, our team partnered with our SEO strategists to identify and select keywords that best represented the client and their services. By developing dedicated landing pages for each keyphrase, we were able to strengthen the client’s visibility and search engine ranking. We also optimized the client’s website, significantly increasing speed and overall user-friendliness.
Rounding things off, our team established social media accounts for the client, generating and executing content to build on the momentum we’d already created. To fine-tune the client’s reach, we further generated content specifically targeting the zip codes and cities that the client services.