THE SOLUTION
We initially worked to generate an appealing and iconic logo for the client, as well as a new brand voice to help them stand out from the competition.
Our team developed a new, user-friendly web design with that foundation that incorporated the new logo and color scheme.
The Branding part continued to match the employees’ shirts, Working Vans, and Offices to match the new Color Scheme and Logo.
Next, we need to find the best way to attack the issue of Local SEO for HVAC Contractors. Our SEO Team needed to identify and select keywords that best represented the client and their services. Than, we went and researched the competition in the service areas our client was working in as well.
By developing dedicated landing pages for each service area, we strengthened the client’s visibility and search engine ranking. The next step was to make sure the service area pages would rank well, and for that, we teamed up with the client to deliver pictures and reviews from the field. Once we connected the work portfolio to the service area pages, it was a match!
A big part of the collaboration was for us to find the best way to deliver leads through ad campaigns, and although there were a few hiccups along the way, we found a combination of ads that worked in sync and performed leads. We set up the account with Local Ads Services, and then we created small local campaigns in less competitive regions to keep the cost within reason.
With multiple business locations, it’s not an easy task to deliver SEO for HVAC Contractors, but as we built the website and worked on branding and ads, we also pushed the Local Pack results on the map.
Rounding things off, our team established social media accounts for the client, generating and executing content to build on the momentum we’d already created. To fine-tune the client’s reach, we further generated content specifically targeting the zip codes and cities that the client services.