Digital Marketing for Pool Installation Companies

CASE STUDY

Artistic Pool & Spa partnered with K2 Analytics to improve their digital visibility and attract more leads in the competitive pool installation industry. Specializing in high-end custom pools, they needed a strategy that communicated their craftsmanship while dominating local search results.

The company came to us needing Website Design, SEO Services, and Content Marketing tailored to the residential pool market in Las Vegas.

www.ARTISTICPOOLANDSPA.COM

Digital Marketing for Pool Companies

Business Type Concierge Medical Services

Business Type: Custom Pool Installation

The Challenge

The pool industry is highly seasonal and locally competitive. Artistic Pool & Spa had excellent offline credibility but lacked online presence. Their website was outdated, slow, and not mobile-friendly. They ranked for few keywords and had minimal organic leads from Google search and other search engines.

The Solution

K2 Analytics developed a local SEO and content strategy focused on high-conversion homeowner searches. We rebuilt their site with clean navigation and optimized service pages for keywords like “Las Vegas pool contractor,” “custom pool builders,” and “spa installation near me.” This helped with search engine visibility.

The Result

Organic traffic increased by 132% within the first quarter. Leads from form submissions and click-to-call actions rose 87%. The client began ranking on the first page for dozens of relevant terms, resulting in consistent quote requests—even during slower months. This boosted the company’s growth tremendously.

The Challenge

Artistic Pool & Spa had a strong local reputation—but it wasn’t reflected online. Their outdated website didn’t highlight their portfolio, services, or credibility. They didn’t rank on Google for key local search phrases and had no consistent blog strategy to support long-tail keyword targeting.

Our goal?

To modernize their digital presence, grow organic visibility, and help convert more homeowners actively searching for pool and spa services in their area.

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The Solution

We implemented a multi-channel SEO strategy, web redesign, and long-form content plan. The website was restructured with geo-targeted pages for areas like Summerlin, Henderson, and Las Vegas. Each page was optimized for high-converting terms like “luxury pool builder” and “backyard spa design.”

Local schema markup, directory listings, and Google Business Profile optimizations drove improved map performance.

SEO Marketing for Pool Companies

Each service was supported by search-optimized landing pages. Metadata, internal linking, and strategic H1/H2 tags helped pages climb in search. Within weeks, the site appeared on page one for queries like “pool contractor Las Vegas” and “spa installation near me.”

Traffic and user engagement steadily grew.

SEO Marketing for Concierge Clinics

Web Design for Contractors

We delivered a clean, image-forward website that showcased their builds. Photo galleries, client testimonials, and a contact-driven layout encouraged lead conversions on both desktop and mobile. Clear calls-to-action were strategically placed across all pages.

The mobile experience was fast, responsive, and visually impactful.

Content Marketing That Converts

Our blog content answered real client questions: “How Much Does a Custom Pool Cost?” and “Top Pool Features in Las Vegas Homes.” These articles boosted organic traffic and supported long-tail SEO efforts.

Each post was structured for readability, relevance, and ranking potential.

Local SEO that Drives Results

We built local citations, managed their Google Business Profile, and kept reviews coming in monthly. Map pack visibility increased dramatically, with click-to-call actions growing month-over-month.

The Result

The SEO campaign led to a 130% increase in website traffic and an 80% increase in leads from local homeowners. Their Google Maps visibility improved by 140%, helping Artistic Pool & Spa dominate the search results for custom pool builders in the Las Vegas area.

This campaign established them as a top competitor online and delivered consistent growth even during off-peak seasons.

130%

Increase in Website Traffic

A newly optimized site and SEO structure led to a 130% jump in traffic within three months.

80%

Growth in Leads & Bookings

Improved user experience and SEO targeting increased form fills and client calls by 80%.

140%

Boost in Google Engagement

Local SEO improvements led to a 143% increase in calls and Google profile views.

Take Your Pool Business to the Next Level!

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