At K2 Analytics, we specialize in generating more leads for your business through inbound marketing. One of the ways that we do this is by optimizing your business’ online presence to lead your customers directly to your business by using mobile local results like Google My Business and Yelp to draw in customers who search for services that you provide near their location. While using mobile local results and directories should be simple, using them effectively to bring in the highest amount of new customers possible, you need to understand how each new feature of local results can be used to bring in more business.
What Are Mobile Local Results?
As we mentioned earlier, mobile local results are the search results that are displayed on your mobile device when you look up service near your location. When you google “Auto Mechanic Near Me,” search engines like Google will display a list of local businesses that meet those criteria on Google My Business and Yelp before they display organic search results. This is beneficial because it gives your business more exposure by showing you on the first page of Google search results.
What Features on Mobile Local Results Can You Use to Drum up More Business?
Mobile local results like Google My Business can be incredibly useful from the consumer standpoint because there are options to Call, Visit Website, View Menu, or Message Directly straight from the search engine result pages (SERPs). This is a quick and useful way for customers to find a business or service that they would like to use.
So when it comes to using mobile search results from a business standpoint, you want to be sure that your account is completely set up so that you never miss an opportunity to convert a customer via any of the above-mentioned contact options.
Using GMB and Local Service Ads to Bring in More Customers
Using local search results is nothing new, but it is something that every business new and old should be doing. Google (who I keep picking, but for good reason, they dominate search results) has numerous different channels that allow you to promote your business and as a result, grow your revenue. Of these channels, you want to be sure that your GMB account is up to date with your latest information including any changes that came as a result of COVID-19 for example.
Additionally, you can also use paid advertising through Local Service Ads on Google. These ads will be the first thing displayed on SERPs, even before Google My Business. By using all of these tools and platforms in tandem, you can just about guarantee that your business will generate more leads than ever before.
Let K2 Analytics Help You Use Mobile Local Results to Grow Your Business
If you’re interested in learning more about how we can help you grow your business through innovative new online digital marketing strategies, do not hesitate to reach out to us! We’ve been helping businesses grow their business with inbound marketing and we’d love to help you grow as well. Contact us today to schedule a meeting.