If you are a small business owner out there with little or no online presence, you may have broached this subject before – Do I need a Web Designer? What specific benefits will I receive from having someone manage the online presence of my business?
At K2 Analytics, we have all of the answers to your online marketing questions, and we want to take the added pressure of managing and maintaining your business, off your hands. So, back to the original question – do I need a web designer? The answer is YES.
A web designer may be amongst the most critical people you hire, after all, they are in control of how your business is presented online. Think of your website as the front of your store – surely you like to keep the front of your store looking good and appealing to customers – the same applies to your website. No one is going to stay long on your website if it is not appealing and easy to navigate. By hiring a web designer – you are putting your trust in a team of professionals to build your website from the ground up, making it interactive, user-friendly and visibly appealing.
Not convinced? That’s okay – here is a list of 5 Reasons we are sure will convince you that hiring a web designer is the right decision for your business.
When people visit a website, you’d be surprised at how quickly they decide whether they are willing to spend money on the site or not. First impressions do count! It is estimated that it takes about 50 milliseconds for a user to make an impression about a website – this leaves little time to catch the users attention, so we encourage you to work with a professional – this leaves a much better first impression.
A website that is easy to navigate and essentially user-friendly is likely to have an impact on sales. As a business owner, you know where you want to send your customers once they have reached your website. By working with a web designer, you can trust them to direct your online customers exactly where you want them to go. Maybe you’re running a promotion, or perhaps you have a new product in stock – either way – web designers can create a call to action, and you can sit back and see the results for yourself.
So many of you know about SEO (Search Engine Optimization) and the impact this has on your business. For those who don’t, SEO is essentially the process of determining your website’s visibility in search engines. Put simply; this determines where your website shows up on Google, Yahoo, Bing, etc. The way Google ranks a website has changed drastically in the last few years – nowadays, it requires a detailed understanding of the back-end of the website, link building, and content creation.
Running your own business is not an easy task – so when you can offload some of the work to a professional, why not? At K2 Analytics, our primary focus is the online presence of YOUR business. We strive to see results from the work we do, so don’t leave your website/online presence as something you’ll do ‘when you get around to it.’ By leaving it to a professional, you can rest-assured they are implementing many online resources, to get your business on the map!
Some people like to use a web builder to build web pages themselves – or get the help of a friend who is believed to be tech savvy. While this would give you an online presence and save you some cost – it’s not reaching its full potential. Make the most of your online presence by using a web designer; it limits the work you have to do & lets you focus on running your business. What’s more, at K2 Analytics, we like to work together with our clients, and we do our absolute best to accommodate your budget. We understand how small business’ work and we like to acknowledge this in our online marketing package.