Ultimate Local SEO Guide for 2022
If you’re a small business owner, you might be wondering what you need to know about local SEO and what it might cost. Deciding whether to invest in local SEO can be a big decision.
There are many things involved in the process of running a successful Local SEO campaign for your company and one of the most important aspects that cannot be ignored is the cost of local SEO.
Why is Local SEO Important?
The factors that influence ranking in local search results such as reviews, citations, and other aspects that can be counted in the score of a company’s business have never been more important to make sure your company appears at the top of the SERPs (and Google Maps) where potential customers will see them.
When Google was first launched, its main aim was to create an engine through which people could find web pages and websites based on what they were looking for. For example: If someone enters into Google, “digital marketing Las Vegas,” then Google will give a list of the nearest digital marketing agencies in Las Vegas, including K2 Analytics.
Although Google has now evolved into a platform used for many different purposes, (such as finding information, shopping, booking tickets, and much more) its main aim is still the same: to help users find exactly what they are looking for.
In fact, search engine optimization strategies have been developed overtime to make sure that important factors such as location-based searches, or “near me searches,” can be ranked well by engines like Google.
So whether you’re a small, medium-sized, or large business owner, it’s crucial to stay on top of local SEO trends and how your company can benefit from them. If you’re not already doing this then you should start now. If you don’t, it could cost your business thousands of dollars in extra revenue each month.
Local SEO and Google Business Profile (formerly known as Google My Business)
When users are searching for localized search results, Google tries to provide the businesses with the most credibility and authority in that area. One way Google does this is by showing users information about businesses through the Google Business Profile, which was formerly known as the Google My Business page.
In order for a company to be listed on local search results, it must have a Google Business Profile along with other important factors such as its ratings and reviews from customers.
If a company does not focus on local SEO strategies, then it will not show up first in local map packs, if at all. This will essentially send potential customers and money to their competitors.
What is the Google Local Map Pack and Why Is It Important?
When a user performs a search related to their area, Google presents the results in different ways. One of these formats is known as the Google Map Pack, which consists of several businesses that are shown on the map at the top of the search results. The Map Pack gives priority to those business owners who take location-based SEO seriously and it shows this by giving them priority over companies who have not invested time or effort into local SEO strategies.
In order for a business owner to rank well within Google’s Map Packs, they must first make sure their company has as many positive reviews as possible from customers as well as other factors about their emphasis on their online reputation such as customer service rating, response rate, etc.
Rankings are important in the world of local SEO and the higher a business ranks, the more likely it is to get traffic from that search.
How to Rank in Google Map Pack
While there can be many benefits to having your company rank highly within Google’s Map Packs and other local results, there are several things needed in order to show up in these search results.
Some of these include:
- Creating and maintaining a Google Business Profile account
- Researching and creating key citations around your area
- Getting reviews from customers
- Regularly updated information on your local listings
- Reputation management, including responding to negative feedback
- Create website content related to location-based searches
- Optimizing your site for mobile devices
In order for a company owner to do all these things well enough in order to show up in the top local 3-pack, they would need a team whose sole job was to focus on local SEO strategies.
However, if a company wants to succeed without breaking the bank or hiring extra staff, they’ll need to find an agency that specializes in local SEO such as K2 Analytics. Agencies like ours will either manage all aspects of your local SEO efforts for you or simply provide you with some additional consulting services based on what works best for your business and the amount of money you want to spend.
How Much Does Local SEO Cost? It Depends.
As the price of a local SEO campaign varies by a large number, a few things can help you to understand how much it will cost. Firstly your company needs to have a website that is easily accessible and authoritative in its industry. Secondly, there needs to be an existing online presence for reviews or links from other websites so that you can begin to rank well on search engines.
There are many other variables that affect what cost range might be best for your business and what’s included in each price variation.
The variables that can affect the cost of local SEO include:
1. Where your business is located and how dense the population is
2. How competitive the keywords are that you wish to rank for
3. How much content you will need to create in order to rank locally for SEO
4. Do you already have citations and reviews which can be used, or will new ones need to be acquired?
5. Will paid advertising such as Pay Per Click (PPC) also be needed in addition to SEO services? Some companies offer an all-inclusive package deal including both SEO services and PPC management/advertising, but not all do.
6. Is there a budget set aside for local SEO or is it just something that money can be moved around from another area to pay for?
7. What time period are you looking to see results?
8. How many competitors are within your area?
10. How many links will need to be acquired for your business to rank locally for SEO
All of these things can affect the cost of local SEO services you will pay for, this goes without mentioning all of the other factors that go into how much any company might charge you for anything, including web design or content marketing.
How Much Does it Cost to Build Citations & Get Reviews?
If there’s one thing that business owners should do when it comes to Local SEO, it’s building citations and earning reviews. Citations are important pieces of information displayed within search engine results pages (SERPs). They tell the search engines what your location is, address, hours of operation, phone number(s), etc. You also want to make sure that your business is included in the major business directories as part of your local SEO citation strategy.
Citations can be built manually by you or your company, or they can also be acquired. If citations are acquired rather than built, this is called obtaining an “aggregated citation.” There are many providers of aggregated citations that you can find online. The benefit of these services is that all of the work has already been done for you in terms of getting the required information listed on different directories and search engines. Another less expensive option might involve using tools provided by popular SEO tools to create citations automatically or manually for each listing that does not yet exist.
There are many factors involved when deciding how much it will cost to build citations, but the prices can range from anywhere between $60 – $1000 per year.
How Much Does Local SEO Cost Per Month?
Taking into account everything previously mentioned, the average cost per month of local SEO for a small business ranges from $500 to about $2,500. Larger businesses with more complicated demands may have to spend up to $10,000 or more depending on the location and industry. Deciding whether or not it’s worth investing in also depends on how much revenue your company makes in your local area.
How Quickly Can Local SEO Benefits Be Seen?
Local rankings can be achieved in as short of a time as one month, but it usually takes at least 90 days, if not longer. Since local ranking factors take into account the location that you’re targeting; there is no quick fix for achieving top rankings nationwide or globally, since there are a number of considerations to take into account.
For this reason, most people who want their websites to be seen locally find it beneficial to invest in local digital marketing services. These services will normally include things like citation building and other local SEO strategies that can help increase your organic search engine ranking position.
What Should You Look For In A Local SEO Company?
Just because you’re looking at prices doesn’t mean that you should immediately choose the lowest bidder. It’s very important that you compare various companies’ services before making a decision. You need to know what kind of customer service they offer, how well they work, and how knowledgeable the company is in regards to digital marketing.
You should also look at their portfolio of past projects, checking for local businesses that are relevant to your industry to make sure they can get the results you need. Ask yourself: Do they specialize in my specific location?
Local SEO is More Important Than Ever
As you can tell, local SEO is very important for any business that wants to be successful and make money. You want to make sure that you know what you’re paying for and how much everything will cost before committing to anything. Look into all of your options before making any decisions or commitments as it takes a lot of work to build a strong foundation for local SEO. The more information a company or individual has on your business and location, the better job they will be able to do in helping your site rank higher for specific keywords in your local area.
Remember that ranking high in local search results is only one piece of the puzzle when it comes to increasing customers/clients who come into contact with your company online. Make sure that every single aspect of marketing is covered such as Content Marketing, PPC, Social Media Marketing, and Web Design as this will undoubtedly bring you the most targeted traffic to your site.