Businesses today are under a lot of pressure to do more with less, and that includes the digital marketing they spend on getting their brand out in front of potential clients. Thanks to social media marketing, it is easier than ever for an individual or business to build a loyal following, but it’s also hard not to feel overwhelmed by the number of choices.
Here are 5 tips on the art of unleashing your brand potential:
1) Choose one platform for your primary audience
Social media platforms have different demographics which means you don’t want all of your eggs in one basket. If you’re a fitness coach, you’ll find a larger audience on Facebook than Twitter, but both have their strengths.
2) Create posts that provide value to your readers
One of the highest engagement rates has been found in posts that serve more of a purpose than self-promotion. Post useful tips and tricks, industry news, and infographics with relevant statistics – anything that provides value to your readers will give them something they can’t get anywhere else. It also helps you establish yourself as an authority in your field.
3) Make sure all of your content is public
This ties directly into tip number one. When social media was first gaining momentum it made sense to be selective about what information was shared publicly since privacy settings were not as extensive or easy to manage as they are now. Today, those settings should be set to public for maximum sharing and viewing potential.
4) Be sure you’re using hashtags correctly
Hashtags allow information and posts to group together around a common topic which is an essential function of social media today. When used correctly, hashtags can improve your posts’ discoverability; when used incorrectly, they can ruin it – no one wants their post associated with the wrong hashtag!
5) Post consistently but don’t over-post
A popular rule of thumb suggests posting 1-2 times per day across all platforms. Since each platform has its own audience, this does not mean that you should post the same thing on each one during those days. Facebook and Twitter are both powerful platforms but have very different audiences. Facebook users are more apt to be fans of your page, while Twitter’s real-time nature makes it more likely that your followers will see your posts, but also means you need to post multiple times throughout the day.
While these tips can help make social media work for any marketer, if you know that being active on social media is not right for your business at this time, you don’t have to do it. There are other ways you can get seen online including blogging and investing in search engine optimization (SEO), which can drive traffic to your website without the high time commitment that social media requires.