When you start a business, whether you are a local service provider or the next big tech platform, you need to invest in marketing. Unfortunately, not all new businesses have the kind of marketing budget to buy air-time on TV and Radio— and even if you had the money to do it, there are more effective ways of marketing. In today’s day and age where social media and the internet is so widely used, many businesses are turning to digital marketing to promote their business. What exactly does that mean? At K2 Analytics, a Las Vegas digital marketing agency, we specialize in helping businesses increase their sales through online advertising. Here’s what you need to know about digital marketing in order to help your new business grow.
What Is Digital Marketing
In short, digital marketing is the practice of advertising a business or brand through a wide range of online channels. Most commonly, digital marketing breaks into these main categories:
- Social media
- Content marketing, and
- Pay Per Click Advertising
Web design is such an important part of marketing any business. Without a website, your business is pretty nonexistent online— which in today’s age means that it’s pretty nonexistent in real life. Sure, you might get plenty of word-of-mouth client recommendations but without a website, you will never have a large volume of traffic.
While having a great website is a start, it is certainly not the end-all-be-all. Selling to clients and customers with your website requires a lot of special attention— persuasive copy, visually stunning graphic design, and technical search engine optimization (SEO). All of which come together to create a website that is designed to outperform your competitors.
Social media, whether you love it or hate it‚ you have to admit that it is one of the best marketing tools out there. Digital marketing in the realm of social media goes beyond the standard post here, comment there. Social media marketing is more about creating audiences, creating advertising, and managing a budget to ensure that your posts are bringing you a solid return on your investment. You can learn about managing your social media advertising on our blog or you can contact us to set up a meeting to start making your social media efforts profitable.
Does your business keep a blog or send out emails to announce new sales, product announcements, or the monthly newsletter? If so, then your business already participates in content marketing. Content marketing is the practice of promoting your business by publishing and distributing content for an audience to find value in your business besides the typical “buy me!” content.
Pay Per Click Advertising
When your business has a decent budget to play with, PPC advertising is a great way for your business to get a solid return on investment. Pay Per Click advertising is typically referred to as Google advertising but PPC ads are managed across a wide range of platforms from Facebook to Bing, Youtube, and Beyond.
Las Vegas Digital Marketing
K2 Analytics is a leading Las Vegas digital marketing agency. Our team of dedicated marketing professionals are available to help you grow your business through increased lead generation and sales online. Drop us a line and find out more about how we can help your business grow its online presence. Schedule a meeting today.