Digital Marketing for Construction Companies

CASE STUDY

K2 Analytics partnered with Sandstone Builders to enhance their online presence and generate high-quality leads for home remodeling, renovations, and general contracting projects. In a competitive construction industry, clients look for trust, quality, and expertise—our strategy showcased these attributes while increasing the company’s online visibility.

The client required a full-service digital approach including Website Design, SEO, and Content Marketing tailored to the construction and renovation industry.

www.sandstonebuilder.com

Digital Marketing for Construction Companies

Digital-Marketing-for-Construction-Companies

Business Type: Home Remodeling & General Contracting

The Challenge

The residential construction and remodeling industry is highly competitive, with numerous contractors vying for homeowner projects. The client had a strong local reputation but limited online visibility. Their existing website lacked SEO optimization, was difficult to navigate, and didn’t convert visitors into leads. The challenge was to position them as a trusted, reliable general contractor while increasing inbound inquiries.

The Solution

K2 Analytics implemented a comprehensive SEO, content marketing, and website redesign strategy focused on home remodeling and renovation services. We conducted in-depth keyword research targeting phrases like “home renovation contractor,” “kitchen remodeling near me,” and “residential construction company.” Paid campaigns targeted local homeowners actively searching for construction services.

The Result

The client saw a 155% increase in organic traffic and a 95% increase in lead inquiries within 90 days. They now rank on page one for multiple high-intent local search terms. The new website and content strategy highlighted their remodeling expertise, helping convert website visitors into booked projects. The client now benefits from a steady stream of qualified leads, which has significantly boosted their overall revenue.

The Challenge

The client had extensive experience in home renovations and general contracting but minimal online presence. Their website was outdated and not optimized for search engines, resulting in missed opportunities for high-value remodeling projects. Competitors with strong SEO were capturing leads by simply appearing first in search results.

Our goal?

To build a modern, lead-focused website, improve search engine rankings for construction-related terms, and establish them as a top choice for home remodeling and renovation projects in their area.

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The Solution

We executed a full-scale digital marketing strategy including SEO, content marketing, and website redesign. Keyword research targeted remodeling, renovation, and general contracting searches. Service pages and blog content addressed homeowner questions such as “How to plan a kitchen renovation” and “Tips for a successful home remodeling project.” Paid campaigns were designed to capture homeowners ready to start projects, while on-page SEO improvements and local search optimization boosted visibility.

Google Business Profile optimization, local citations, and review management strengthened local authority and search rankings.

SEO Marketing for Construction Companies

Service pages and blogs were optimized for local, high-intent keywords and clear calls-to-action. Metadata, internal linking, and schema markup improved search performance.

The client began ranking on page one for terms like “home renovation contractor” and “residential remodeling company,” generating consistent organic leads.

Web Design for Remodeling & Renovation

The new website highlights completed projects, client testimonials, and industry certifications to establish credibility.

Mobile-friendly design and intuitive navigation make it easy for homeowners to request estimates or schedule consultations.

Content Marketing That Drives Leads

Our team created blog posts and guides addressing common homeowner concerns, including “Planning a Whole-Home Renovation” and “Maximizing ROI on Home Improvements.”

This content increased organic traffic and positioned them as a trusted expert in residential construction.

Sustaining Visibility in a Competitive Market

We implemented a long-term content calendar, continuously monitored SEO and PPC performance, and optimized local listings and reviews. Leads from website forms, calls, and map directions increased steadily, maintaining a consistent pipeline of high-quality remodeling projects.

The Result

The campaign produced a 155% increase in organic traffic and a 95% boost in lead inquiries within 90 days. Local SEO and content marketing strategies improved Google Maps visibility by 138%, helping homeowners find and contact Sandstone Builders more easily. The company now leads the local market for home remodeling and renovation searches.

155%

Increase in Website Traffic

A redesigned site and SEO strategy drove a 155% increase in organic visitors to Sandstone Builders’ website.

95%

Growth in Lead Submissions

Targeted SEO and content marketing campaigns led to a 95% increase in consultation requests and project inquiries.

138%

Increase in Google Maps Engagement

Local SEO optimization and review management increased map views, calls, and directions by 138%.

Grow Your Remodeling Leads and Book More Projects!

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