Best SEO Tools for Las Vegas

Deciding which tools are the best SEO Tools for Las Vegas can be hard. After all, Sin City needs a different marketing approach than other cities, especially regarding SEO.

Not sure which tool to use? We’ve got you covered.

Best SEO Tools for Digital Marketing in Las Vegas

Semrush

Semrush is hands down one of the top SEO tools a marketer can use, not just for Las Vegas. It’s also one of the main tools we use here at K2 Analytics as a Digital Marketing Agency in Las Vegas.

Semrush uses big data and years of expertise in the SEO industry to give marketers insight into SEO performance metrics such as backlinks profiles, top keywords, and positions of competitors’ websites. Semrush also allows you to identify the most popular keywords in your industry and those with the greatest commercial potential (i.e., search volume, CPC). It’s also useful for keyword research and ranking data, including metrics like search traffic and user intent.

One of our favorite features is that it lets you do an entire audit of your website. This audit checks for technical SEO errors, broken links, orphaned pages, on-page optimizations, and much more. They even have a social media marketing scheduling tool so you can schedule your social posts ahead of time.

It also offers a very intuitive seo keyword analysis tool with an easy-to-understand interface, allowing you to collect different keywords for different projects and follow them as you go.

Specifically for Las Vegas, SEMRUSH has an extensive local database that helps you find the keywords you should target.

Semrush pricing plans:

Semrush offers different plans and prices, so it all depends on what features matter most to your Las Vegas business when it comes to SEO: Pro ($199/month), Guru ($229.95/month), Business ($599/month).

Each plan has its benefits and features, but the major difference is how many projects you can manage. The higher levels also provide access to branded reporting and the ability to use their content marketing platform.

This is hands down the best SEO tool on the market right now. It doesn’t get any better than this!

Dominate the SERPs today:

Semrush – The Best SEO Tool for Businesses

Ahrefs

Probably the most well-known name in the SEO Industry, Ahrefs is a Veteran SEO Tool – Link Juice, Backlinks, Inner linking, and everything SEO is what drives Ahrefs to be at the top of the SEO ranking Tools.

The website offers a wide range of SEO review tools to test your site, client sites, or competitors to see what they have that you might want to get 🙂

It will allow you to create a project, run an SEO Audit on your site, and gather as much information as possible about what you are doing right and what you need to improve.

Ahrefs pricing plans:

Ahrefs offers different plans and prices, so it all depends on what features matter most to your Las Vegas business when it comes to SEO: Starting at $99 per month for the “Lite” Subscription, it can get pretty pricey as you grow, but as an SEO Experts, you will probably be glad you invested in it.

It’s been here before we did and will probably outlive a lot of agencies. That’s why we can honestly recommend it!

Ahrefs – Everything you need to rank higher

Screaming Frog

Screaming Frog SEO Spider is another excellent SEO checker tool that can be used in Las Vegas. While this tool completely differs from Semrush, they use a powerful combination to dominate the SERPs.

One of the best features of Screaming Frog is its exhaustive crawling ability, making it easy to crawl and scan large sites for errors or broken links in no time. It also crawls competitors’ websites to uncover what marketing tactics they are using successfully.

Specifically for Las Vegas, Screaming Frog can be used to take a deeper look into your website to find weaknesses in your SEO strategy. This program is perfect for marketers who want an all-inclusive look into the structure of their website and how it’s performing.

It returns information on page titles, meta descriptions, canonical, etc. It provides incoming link data (when found), metadata of images/URLs, meta tags, and much more found within a certain site.

Screaming Frog allows you to examine an entire website from one place, making it a no-brainer for marketers in Las Vegas to save time and make improvements across the board. Screaming Frog also makes auditing your competitor’s websites much easier, which can help you plan out new strategies that will keep you ahead of them every step of the way.

Screaming Frog Pricing

Screaming Frog only has one price, and that’s $201 (Converted from Euro Currency) for a one-year license.

Start crawling today:

Screaming Frog – The Best Website Crawler for SEO

Surfer SEO

Surfer SEO is an amazing SEO tool that you can use to optimize all the SEO content marketing on your website. Content marketing is one of the best ways to get your website in front of more people, which makes this tool perfect for Las Vegas businesses.

Surfer SEO is a great tool to suggest topics and keywords targeting your content. One of the best features of Surfer SEO is that it provides keyword insight into popular trending terms within your niche, saving you lots of time and effort spent researching new ideas for content marketing. This lets you focus on what matters: ranking higher in Search Results!

It also aggregates data from the top 20 positions in Google for a certain keyword. It gives you recommendations, including what phrases to use, how many times to use those phrases, the number of words you should optimize for, and much more!

It’s an excellent tool for anyone looking for fresh ideas regarding increasing the quality of their content marketing. For marketers in Las Vegas, this saves tons of time since you can get back to writing high-quality content!

You can also use Surfer SEO to write your blog outlines for you!

Surfer SEO Pricing

Surfer SEO has three different plans for Las Vegas content marketing optimization: Basic ($49/mo), Pro ($99/mo), and Business ($199/mo).

The plans differ simply by how many content editors and site audits you need monthly.

Start using Surfer today:

Surf SEO – Optimized Content Marketing

How to Choose the Best SEO Tools for Las Vegas?

SEMRush and SurfSEO offer a free trial on their subscription, while Screaming Frog and Ahrefs are free to use but will limit you with some functionality, although it’s more than enough to test if it’s right for you.

There are plenty more Free tools and sites that can help you with your SEO Efforts, and I didn’t mention it before – this is not a sponsored article, we are not getting paid to promote any product, and as an agency, we want what’s best for our clients.

More SEO Tools to Add to Your Toolbelt.

We mentioned paid SEO tools, and although they are very good, they come at a price, usually with a commitment, as they are Subscription-based. Below you will find a few more worth-mentioning tools to help you on your daily SEO tasks for your website, your client’s website, or just to expand your horizons in the SEO World.

Google Analytics

I’m sure that you have heard that name so many times but not necessarily understood what the big fuss is all about. Well, Google Analytics is the main tool that almost all marketers and websites use to track what is happening on their websites. The tool will ask you to add a few lines of code to your site, and from that moment on, it will track everything and anything that happens on your site. How many people visited, where those visitors are from, how long they stayed on your site, and how long they stayed on a specific page. And this is just the tip of the iceberg of what information Google Analytics can provide you.

Although it is not an “Active” SEO Tool that will tell you how you can fix things, Google Analytics will share information that other tools need to perform.

Google Analytics is free; you only need a Google account to sign in.

Google Analytics

Google Search Console

Much more advanced and might be a bit risky for some who are not confident in their SEO ability, Google Search Console is your virtual path to Google. Formerly known as Google Webmaster, this platform will ask you to verify your ownership of the website/domain you want to work on and show you the status of certain Google elements and your website, such as which pages are indexed on Google search results, which ones they found but decided not to, and what type of technical errors they have found on specific pages on your site.

I mentioned Risky because Search Console has advanced tools SEOs use, like disavowing certain links, updating the sitemap to index, moving a website address, and taking ownership of a domain (on Google side, not physical), and with that comes great responsibility.

Like Google Analytics, Search Console is free; you only need a Google-based email/account to sign up.

Google Search Console

Pagespeed Insights

Pagespeed Insights is another great tool from Google; this tool is a bit more technical and will show you all the elements from a “loading standpoint.” How fast your site loads on Mobile and Desktop, what code is in its way or blocking, images are too big or not proportioned, and more. There is no signup process; just place your website URL and let it work. Please consider that although some features you will probably be able to fix on your own, some of those required changes can break your site if you are unfamiliar with the developing side. if you are using a Chrome Browser, you can use the tool under the menu item “View” -> “Developer” -> “Inspect elements.” a screen will pop up on your browser, where you will navigate on the top bar to “Lighthouse” where you can perform the same tests on your page. While running the test, don’t change tabs or browse somewhere else, as it won’t complete the test as it should.

Google PageSpeed Insights