How to Sell Your Products Directly on Instagram Shopping

How to Sell Your Products Directly on Instagram Shopping

If COVID taught us anything, it’s that we all have a skill set that we could definitely turn into a business if we wanted to! From creating art and handmade items to starting that retail business that you’ve been talking about, social media gives you that free platform to turn your hobby profitable. One of the ways that you can sell your products online is through Instagram Shopping. Setting up an online store through Instagram can be tricky, so at K2 Analytics, we decided to help you out by breaking it down into 5 easy steps. Here’s how you can sell your products directly Instagram Shopping.

1. Make Sure Your Business Is Eligible to Sell Products on Instagram

The first thing that you need to do in order to sell your products directly on Instagram Shopping is to make sure that your business is eligible to use the platform! For most of the world, this should be no problem assuming that you do not operate in a part of the world that is not supported by Instagram.

Facebook and Instagram layout the following conditions for eligibility to use Instagram Shopping:

• Is your business located in a supported market?
• Does your business sell physical goods?
• Does it comply with our commerce policies?
• Is your Instagram account a business account?
• Is your account connected to a Facebook Page?

As long as you can check off yes on each point, you should be eligible.

2. Connect Your Instagram Business to a Facebook Catalog

Once you’ve made sure that your eligibility is in order, the next step is to connect your Instagram Business account with a Facebook e-commerce catalog with Facebook’s Catalog Manager. This is the DIY method of linking the two accounts together. It’s pretty simple to do, but if you need some help setting it up, our Social Media Marketing team is always here to help you. After all, there’s nothing wrong with letting trusted social media experts take the reigns on all of your social media marketing needs.

3. Sign up on Instagram

Once you’ve signed linked your Instagram account to your e-commerce catalog all you have to do is head over to your settings on Instagram and sign up for Instagram Shopping. This process then goes under review so you just have to sit back and wait. Maybe while you’re waiting, you could check out the K2 Blog for some more social media tips and hacks.

Generally, you should hear back within a day or two with a notice that you’ve been approved or if you need to correct anything. If you’ve been approved…

4. Create Posts and Stories

Selling on Instagram Shopping is easy. Just create posts or stories and tag your products with tags and stickers that link directly to the product. This is a sure-fire way to boost your sales directly from Instagram.

5. Check Your Analytics and Optimize

Once you’ve started posting, make sure to double back and check your metrics to see how your products are selling!