“There is no limit to the positive impact you can make on a customer’s experience…”
With the advancement of technology over the past few years, the world of business and marketing has changed dramatically. Today, there are more ways than ever before to connect consumers and businesses through sharing personalized experiences online, yet nothing is surpassing the power of Word of Mouth Marketing (VOMM) as a naturally occurring method of marketing.
Word of Mouth Marketing has been identified as one of the most powerful forms of marketing – so if you want to compete with your competition in 2016, you should make an effort to maximize your profits from word of mouth advertising.
Research shows that 1 in 10 small businesses do not invest in marketing for their business, while 62% of small businesses invest 4% of their revenue. At K2 Analytics, we understand that small businesses are working within a budget for their marketing efforts, that is why we focus our efforts on particular areas that work best within each industry.
If Word of Mouth Marketing is a strategy you have given little or no thought to, here’s what you need to know.
Connect with Your Target Audience
Connecting with your target audience will allow you to discover influencers, who are key to promoting your brand. Influencers are people who drive others to action, given their personal actions. Target these influencers effectively through social media channels they frequent and make a connection with them that will encourage them to promote your brand online.
Connect to Emotions
No matter how advanced technology gets or how many ways customers can engage with brands, businesses must remember that they are dealing with real people, be it behind the computer screen or not. A good example of this would be Make a Wish Strategy for ‘Batkid,’ which was an event that promoted their organization’s work and connected people emotionally worldwide, leading to and millions of people showing their support across all social media platforms.
Engage Customers and Create Communities
Get your customers involved! Engage your customers through social media and by holding events to promote your brand. Your business will benefit from encouraging your clients to leave reviews and creating a buzz around your brand on social media platforms.
Give People something to talk about
Exceeding people’s expectations is the key to success. If people experience exceptional customer service that goes beyond the typical service expected in the industry, they are going to talk about it, but that’s not all. There is no limit to the positive impact you can make on a customer’s experience, so we encourage you to be unique and go beyond the call of duty – the most unusual experiences are those that aren’t directly promoted, but they are also those that get people talking!