As a business, it’s really important to keep your customers engaged with your brand on social media. A common mistake that companies make when producing content for social media or any other content medium is creating content that doesn’t give your audience the opportunity to engage with your brand. The amount of content that goes out into the world with a handful of likes and maybe a share or two is incredibly high and it’s one of the main reasons why businesses give up on content marketing. At K2 Analytics, we believe in creating content that engages your audience and keeps them coming back for more content.
Start a Conversation With Your Audience
One of the most important reasons why you need to create more interactive marketing content is because you want to start a conversation with your audience. Take the social media platform Twitter for example. Twitter’s entire platform is based on creating conversations with other people about a world of topics. As a brand, you will gain a lot of traction by following key influencers in your industry and engaging with them about all of the important content that you want to follow. Eventually you will have enough followers who engage with your content and you’ll see your audience engagement skyrocket.
Increase Leads and Conversions
When it comes to content, interactive content is more likely to grab the attention of an online audience by getting them to stop scrolling and start spending more time on your website or social media profile. In a study by the Content Marketing Institute, as many as 4 out of 5 people said they find interactive content as the best way to grab customer’s attention. This is great for your brand because you want online users to spend more time thinking about your brand and products.
Cut Through Noise to Stand Out Among Your Competitors
As we’ve mentioned before on our blog, the biggest pitfalls that businesses fall into when it comes to content marketing is creating stale content that is boring. 90% of small businesses do it and it’s impossible to make customers care about who or what company does. On the other hand, if you have engaging content you put yourself in a position to get ahead of your competitors.
K2 Analytics Las Vegas Digital Marketing
K2 Analytics is a leading Las Vegas digital marketing agency that specializes in helping local businesses just like you engage with customers and audiences across the world with engaging content marketing. Through social media marketing, emails and newsletters, and digital advertising, we place your brand in front of millions of online visitors. Let K2 Analytics help with all of your marketing needs. We are your one-stop-shop for all your digital marketing needs.