If you’ve been following our blog, you should know a thing or two about keywords. Keywords are important for a variety of reasons. One, they grab the attention of potential clients. Two, they define your website.
First, let’s take a look at a brief summary of the importance of keywords in digital marketing.
What Are Keywords?
They’re a string of words that are search engine friendly. For example, when a user types “online marketing in Las Vegas,” results are given to them by rank. When a business becomes number one in those results, it means ‘free advertisement.’
Where to Place Your Keywords
Knowing where to place your keywords is imperative to SEO. There are many areas you can effectively put them, but some are more important than others.
The page title is the first place that Google will search in. Every page on your website should have a unique page title that clearly describes what they are. Because of this, you shouldn’t forget the contact page since it’s just as important.
Search engines place the page titles in their results. If you happen to use WordPress, opt for a tool called Yoast. This makes it easy for you to manage your most important keyword inserts.
You want to place your keywords in your headings and subheadings. We don’t suggest overdoing this part, but we do want you to incorporate them as much as possible. Remember, let your content flow naturally.
It’s no surprise that keywords should be in the page content. The body of the content is where the keywords live, and we suggest mentioning them as often as possible. Doing this will help your efforts in SEO.
Just like headings, we don’t suggest for you to overdo this. If your key phrase is “online marketing” you may want to try other phrases like “internet marketing,” “search engine optimization,” etc… The top priority is to keep your content as natural as possible.
Alt attributes are one of the simplest ways to insert keywords, but many users often ignore this practice. What is it? Alt text is meant to describe the pictures on your website. Many websites have a way for you to include an alt text which makes it easy for you to gain SEO points!
URL is short for Universal Resource Locator. It’s a fancy term for name address. If it’s possible for you to add a keyword in this area, you’re on your way to getting discovered. For example, if you’re looking for SEO on our website, you can find it in our URL at