Making your website stand out among a sea of competitors can be difficult to do, even if you have one of the most incredible digital marketing companies, fantastic content, tons of search engine optimization work, and an endless PPC budget. All of that can be a great way to get your website in front of potential customers and clients, but what about once your audience arrives at your website? That’s where great UX design comes into play.
What is UX Design?
Great UX Design is used by design teams to create a product, in our case websites, that offer users a meaningful experience that makes them want to stay on a website longer. To do this we have to combine everything from great written content to incredible visual elements and most importantly user-friendly web design that facilitates the users experience as they arrive on the website and proceed to navigate their way through products and services until they ultimately convert with a purchase or by making some form of contact whether that be filling out a contact form or by requesting a quote.
This requires us to focus on the what, why, and how of things when we build a website. It can’t just look good, it has to feel good and it has to make sense to users.
UX Design Principles
There are a few things that we take into consideration when we design a website with UX in mind.
Does the website make sense? Is it easy to navigate? This will impact analytic metrics like bounce and exit rates. If the user experience is bad then they will likely exit the website and continue their search for a website that meets the user’s expectations for what they were looking for on a website.
Is It Easy To Read?
The reality of websites is that much of the content on them will be scanned, not read. This means that part of creating a website that has a great user experience should be easy to scan for important information through the use of eye-catching and accurate headings. Once a user finds something that catches their eye, they will read for more information. This means that great content writing and informational hierarchies need to be spot on.
Keep It Clear and Simple
Users who visit a website went there with a purpose: to find an answer or to find a product/service that they are in need of. If users cannot immediately find that information on your website then they will go back out into Google and try again with the next result.
To avoid this from happening, it is important to make sure that a website prominently displays the appropriate information in a clear and simple manner. This could be by having a services page that clearly outlines each of your services or by prominently displaying Call To Action buttons.
Want to learn more about how great UX Design can change the way that customers perceive your business online? Contact K2 Analytics today.