Is your business using content marketing to grow your online presence and your business every day? To many business owners outside of the world of digital marketing, the idea of content marketing may be a secondary thought behind doing your immediate job or paying for paid advertising. But this is a mistake because content marketing is a low-cost way to market your products, services, and events effectively.
Increase Audience Engagement and Retention
When your business is creating original content that is relevant to your industry, you will naturally start to build an audience who is interested in learning more about what you do and how you do it. This creates a relationship with your audience where you create content that they enjoy consuming and in return, they will engage with your business whether that is purchasing products or services, sharing your content, or becoming loyal customers.
Better Social Media Traction
Social media is a transactional space whether you think about it that way or not. You create [good] content that your audience wants and in return, they bestow likes, comments, and shares with you. The better your content is, the more traction you gain and the bigger your audience reach is. But this works best when you are steadily putting content out there every single day.
Create content, engage with your followers, and give them something worth sharing.
Establish Trust With Your Audience
Creating content every day, whether it is a social post, a blog, a podcast, or going Live on social media creates trust with your audience. Followers will slowly (and steadily) come to expect certain content from you regularly and they will begin to trust you as a brand, as a content creator, and as a business owner.
Generate More Leads Through Online Traffic
When online users go on Google, they usually have a question that needs answering. “How to….” searches are incredibly common on search engines and more often than not, the answer to that question is found on the blog of a local business. When you create content whether its a blog or a Youtube video, users will stumble on your website and leave you something for you to reach out to them with your marketing (and remarketing) efforts.
Improve Your SEO
Do you want to be found online? Of course, you do! Creating content online can help you do that. Content creation does wonders for your search engine optimization efforts because it allows you to utilize specific keywords, create domain authority, and build links to and from your website to other websites with a higher DA.
If you’re creating content that you users are looking for, your website has good authority, and you are following SEO best practices— then your website will start to climb the rankings.
Content Marketing From K2 Analytics
At K2 Analytics, we help our clients create meaningful content that allows them to grow their online presence organically on every platform that they are on. If you’re interested in creating better content for your business, contact our team today. We’re content marketing specialists and we’re excited to help your business grow with high-quality content marketing strategies.