Before we dive into the best Pinterest marketing tips to grow your business, let’s first talk about what it is. You might know Pinterest as a place to go to for recipe inspiration, wedding planning, styling inspiration, and DIY’s. However, Pinterest covers a variety of topics and serves more than 1.5 trillion recommendations annually. According to Hootsuite, a social media management platform, Pinterest users are twice as likely to say their time on the platform is well-spent. If you use it right, Pinterest works as one of the biggest search engines for bloggers, businesses, brands, single moms, men, and women. If you’re not using Pinterest to increase sales or brand awareness, then we really need to have a talk.
5 Ways to Improve Your Pinterest Marketing
With all that being said, are you ready to take your Pinterest to a whole new level? Here are the best Pinterest Marketing tips that will take you from a 1 to a 10 and increase the awareness of your business.
Personal Pinterest accounts are great, but we are talking about next level marketing. Take your personal account and turn it into a business account with a few easy steps. Any current boards that you feel do not fit your niche can be turned into a “secret” board instead of deleting. A business account on Pinterest unlocks amazing features such as an analytics dashboard, promoted pins, rich pins (which we will get into more), and advertising options.
Now that you have created a business account, it is time to boost your pins for more engagement. A Pinterest tag will help you track conversions from the code you implement into your website. If done correctly, you can track the actions people take on your website after you’ve published a promoted pin.
Pinterest boards show people what your business is all about. They allow you to organize and distribute content based on topics, ideas, and interest. We recommend creating at least five boards to start that have great titles and descriptions related to the content of the boards.
After you have claimed your website and turned your Pinterest into a business account, it is time to enable Rich Pins. To set up Rich Pins you will copy and paste a link from the Rich Pin Validator into any of your blog posts. This is a crucial step in Pinterest Marketing as it connects your Pinterest content to your website and ultimately boosts engagement.
Having Pinterest worthy graphics is crucial for the success of your business. These are the pins that you hope will eventually go viral and generate tons of traffic to your website. The pins you create will eventually be repined on other boards so why not spend some time making easy to read and catchy graphics related to your content.