If you have any kind of a business, you need customers to keep you going… plain and simple. Without paying clients, you’re not really running a business- you’re doing favors.
Unless someone knows who you are, what you do, and they have faith that you can deliver on your promises, then nobody is going to walk into your office and ask to buy whatever it is that you are selling. People want to know how your product or service can benefit them, and also, how you are different from your competitors.
From the rise of the internet and indexed searches through Google, along with the explosion of social media networks like Facebook and Instagram, this has changed the way that companies communicate the promise of value that they will deliver.
Does their company portfolio offer a full range of marketing services?
Do they embody your core values and do their practices align with your mission?
Do they have a good reputation?
Do they meet all technical deadlines with punctuality and enthusiasm?
When you pick an agency to handle your marketing, you’re giving them your trust. You’re putting your faith in that the firm will help your business grow, and that they understand the image your brand conveys. Overall, when hiring the right strategic marketing company, you want to believe they can create messages that speak positively to the people you’re trying to reach.
Businesses that don’t have the time, skills, or staff to do it themselves are left with a choice; either hiring an employee or hiring the right strategic marketing company. In many cases, business owners will hire an employee because it solves an immediate need and can seem to be the more affordable solutions. Business owners may have the perception that an agency is more expensive than hiring in-house. But the truth behind this problem is that most of the time, owners don’t have a basis for comparison, especially when considering things like employee insurance, sick days, training, etc.
In addition to the initial cost factor of hiring an employee, there is also another factor that needs to be considered. It is exceptionally difficult to find just one person that possesses each of the skills required to execute your marketing strategy. Most likely, this will require your new marketing hire to outsource some of these tasks to outside agencies, so don’t forget to add that to the budget comparison.