Everyone knows about the digital marketing buzzwords like SEO, the optimization of websites in order to “rank” higher on search engine result pages. But what exactly does that mean? What actionable steps can you take to improve your website with SEO? While SEO can seem like a loaded word, or “practice” rather, but you don’t need to be a digital marketing wiz in order to understand these SEO hacks to drive more traffic to your website.
Research and Target the Best Keywords
The most basic — and important — aspect of search engine optimization are the keywords. Search engines like Google run on keyword searches that allow users to find businesses, products, and information based on specific keywords. It’s important to do your research and lookup which keywords are popularly searched for in your industry so that you know what keywords to use when you are creating content for your website.
Create Evergreen Content
“Content is king,” or whatever.
No seriously, content is very important when it comes to devising an SEO strategy that attracts clicks and views from online users. Ideally, you want to create content that will be relevant to your business for some time rather than very topical content. Topical content will likely get a lot of clicks in a short period of time but as soon as the news cycle is up those clicks will dry up. The best approach to content creation for SEO is to create in-depth content that users can use as a reference for many months and years to come.
Optimize Your Metadata and Tags
No matter what website builder you use, from Squarespace to WordPress, there are ways to optimize your metadata and tags for pages and posts. Making sure that your website’s metadata is filled out correctly to reflect Google’s best practices is important. You want to make sure that you create an SEO Title, Permalink, and Meta Description that are the appropriate length and include the right keywords.
Distribute Your Content on Every Social Platform
When it comes to SEO, you want to make sure that online users can find your website through as many places as possible. When an online user finds your website through a social media post or another website, it is called a referral. The more that you share your website’s content on social media platforms the more likely it is that online users will make their way back to your website.
Improve Your Website’s Loading Times
Part of ranking highly on Google involves creating the best possible user experience. This includes how fast or slows your website’s loading times are. When Google crawls your website, it notices how long the loading times are, and it rewards websites that load quickly because it understands that online users do not want to visit slow websites that don’t load. Websites with heavy coding, plug-ins, and under-optimized images can cause a website to load slowly. You can use Google’s Page Speed Insights to track your website’s loading speeds.