If you’re a small business owner, the chances are that either one of your employees running your own social media accounts or you don’t have a strong social media presence at all. This is a common scenario to see from small businesses because while we all use social media in our personal lives, most people don’t know how to do social media marketing correctly. Typically, business owners will fail to see results, abandon the social media marketing attempt, and cycle through it again down the road. By helping you understand why businesses fail at social media marketing, our Las Vegas digital marketing agency hopes to save your business the trouble of another failed social media marketing campaign. Here are common reasons why most businesses fail at social media.
Interns Are Not Social Media Marketing Specialists
The number one reason why most businesses fail at social media marketing is that they do not have a knowledgeable and experienced social media manager at the helm. For many businesses, social media is an afterthought and the responsibility is thrown to a Millennial or Gen Z intern.
While our generation does know how to use social media in our personal lives, that skill doesn’t always translate into using social media for business. Professional social media marketers understand marketing principles and have a lot of applied experience that goes into running a social media account successfully.
Your Social Media Specialist Doesn’t Have the Proper Support
A jack of all trades, but a master of none…
Does your social media marketing operation rely on a single person for everything from graphic design, multimedia production, and ad copy? You might be setting your social media manager up for failure. While a social media manager should have a basic understanding of how to write a good caption, what images look aesthetically pleasing on your social media feed, and how to put it all together for a post, they will likely not be expert writers or graphic designers independently.
A professional social media marketing agency will have content writers, graphic designers, and social media specialists on their payroll who collaborate to give you the best graphics, the best captions, and the best possible end-product.
Clear Expectations for Success Were Not Set
Finally, if you do not set clear expectations for your social media marketing campaign, you will never be satisfied with the results. Social media marketing can be used for a variety of purposes such as building a brand, generating leads, sales, and so on. Identify a clear objective and set expectations so that there is no confusion later on.
K2 Analytics Las Vegas Social Media Marketing Specialists
You may not be a social media marketing expert yet, but we are! We’ve helped hundreds of businesses just like yours grow their social media presence exponentially while leveraging that growth to generate leads and sales. If you’re struggling with finding the magic formula for a winning social media marketing campaign, give us a call. Our team of Las Vegas digital marketing specialists can help you grow your business with professional social media marketing.