The past few months have not been easy on businesses, especially those with minimal profit margins, and the next year or so doesn’t look like it’ll be any easier, so it’s important to have a foolproof marketing plan in place. At K2 Analytics, we can help you navigate the waters of how to promote your business better during COVID-19. We offer a bunch of free advice on our Blog and we also offer a to z digital marketing solutions for businesses of every size! If you want to promote your business better during coronavirus, then be sure to stay on top of these time tested methods of digital marketing.
Google My Business and Banners
If you aren’t using Google My Business to its fullest potential then you are missing out on a lot of potential customers. Google My Business is more than just a local business directory, but it is also an interactive platform where consumers can get ahold of businesses through calling, messaging, or heading directly to their website.
A cool feature on Google My Business that you want to make sure that you’re using are the banners. These banners let customers know if you are open, closed, or if business hours are affected by COVID-19. This is helpful because customers will be able to go into the interaction with your business knowing that you are open for business or temporarily closed.
Plan, Prepare, and Post!
“During these unprecedented times…” it’s important to be as prepared as possible. When it comes to promoting your business, be sure to make sure that you are posting regularly on social media and every other platform that you use like blogging, Youtube, or Tik Tok.
Posting regularly will let your customers know that you are open for business and that things are business as usual. We always recommend planning and creating all of your posts ahead of time so that you never miss a special occasion to post, scheduling your posts out, and letting them post automatically. This will save you time and energy that you can focus on promoting your business through other online platforms.
While promoting your business on social media is important, your email list will always be the most important marketing tool that you have at your disposal. Email marketing is incredibly effective and you want to use it to promote your business during COVID-19. Send your subscribers coupons, special offers, or heart-warming messages to let them know you’re here for them!
Finally, in addition to organic content marketing through social media, you want to be sure that you are using your paid advertising platforms to promote your business. Paid ads on Google and on Facebook remain highly effective ways to market your products and services online. Many businesses have slowed down their paid advertising efforts on Facebook, so this may be a good time to step on the gas and increase your advertising budget to promote your business during COVID=19.