If you’re familiar with websites, whether or not you are a digital marketing expert, you
As a digital marketing specialist who’s been using social media since the MySpace days, I
Are you struggling to increase your Facebook engagement despite your best efforts? You don’t have
The past few months have not been easy on businesses, especially those with minimal profit
If COVID taught us anything, it’s that we all have a skill set that we
At K2 Analytics, we know a thing or two about marketing. We’ve helped our customers
If you have a platform where your users, customers, or clients interact with your business,
At K2 Analytics, we specialize in generating more leads for your business through inbound marketing.
For many business owners who are technologically savvy, they know that having an Instagram account
Have you exhausted all of your social media marketing ideas and strategies? Do you feel
Email marketing can be an effective way to reach your customers directly in their inbox.
Will New Twitter Features Change the Platform? If you’re an avid Twitter user like myself,
In light of all of the stay at home guidelines and self-quarantine that has emerged
Social media can be a highly effective way to connect with audiences in your niche
When it comes to your website, there is no one-size-fits-all solution for search engine optimization
When it comes to marketing your small business, it is important to have a strong
One of the most important aspects of any business is the brand. This is true
In light of recent events surrounding the spread of Covid-19, a lot of individuals are
Making your website stand out among a sea of competitors can be difficult to do,
At K2 Analytics we often come across the same kinds of questions and concerns regarding
A Free Beginner’s Guide for Running a Successful Blog If you have ever thought about
Social media has proven itself to be one of the most powerful and useful methods
A truly successful brand begins with a strong identity and a strong online presence that
It’s a brand new year and a brand new decade! Not only is this the
At K2 Analytics, we know why your business needs digital advertising. That’s because we help
We have all thought about ways that we could make a little extra cash on
Starting an e-commerce website or online store is a great way to get your start
Content marketing is a great way to indirectly attract new clients and customers that breaks
Email campaigns are a great way to reach out to your customers and offer them
K2 Analytics understands that managing your company’s marketing budget is vital to the success of
A business plan is a formal written document containing business goals, how the goals will
Are you updating your business website? At K2 Analytics, we see that a majority of
Social Media posting has blown up over the decade, going from being a just a
Queue the fireworks and all the red, white, and blue décor because this Independence day,
These days, companies are taking the idea of celebrity endorsement to promote products, brands, websites,
It seems like everyone and their mothers are making an ecommerce site these days. But,
Email marketing is your key to success and here is why. Modern Techniques to Successful
Mother’s day is right around the corner and what better way to honor the mother
Before we dive into the best Pinterest marketing tips to grow your business, let’s first
Creating quality content that your audience will love is a great way to market any
If you have any kind of a business, you need customers to keep you going…
According to BusinessDictionary.com, the definition of event marketing is “The activity of designing or developing
Social media has become a vital marketing tool for businesses of all sizes. People used
Marketing for Valentine’s Day is more than just dressing up your business website or E-commerce
Marketing will continue to change as technology advances over time. Each year we see new
Influencer marketing has skyrocketed since it first became popular due to the way purchasing decisions
Some writers struggle with writer’s block and blog post ideas from time to time. Many
The holidays are here whether you’re ready or not… but is your business? If you’re
The cell-phone self-portrait, also commonly known as a “selfie,” has transformed picture taking into a
There are lots of new online digital marketing trends which are evolving in today’s high-tech
Excellent customer service is what sets the best help desks and department stores apart from
A vlog, or video blog, is a type of blog where a video is used
Your Website Might Not Be Ranking Because… Having an online presence is crucial to any
Set your price point too high, people will stop buying. Set your price point too
Also known as “social monitoring,” social listening is a great tool for brands to identify
Writing a business platform doesn’t need to be challenging, it only requires a lot of
It’s one thing to have happy customers, but it’s another thing to have customers that
Twitter helps build communities, support, and brand marketing. Twitter is the perfect outlet and place
Keeping an engaging, consistent blog for your brand works wonders for spreading business awareness, engaging
Don’t underestimate the power of the millennial generation; they’re literally the future. With over 80
A business soars by lifting others. According to a study by Cone Communications and Echo
Optimize Your Gram Game Who would have thought this world has to depend on social
Jump Start Your Own Marketing Agency The need for marketing agency services are in high
Social Media Trends to Expect Since the ever so famous Myspace launch in 2003, social
Women drive 70-80% of all consumer purchases. Indeed, if the consumer economy had sex, it
This Earth Day, many business owners are devoted to gain awareness and implement green marketing
Unfortunately, marketing stunts take a lot of effort. It’s a trial and error process. And
With Valentine’s just around the corner, many are already looking forward to getting bouquets of
Bulletin Update From K2 Analytics! Nowadays, social media is taking over the endless highway of
Another year has started, and there will be some things that used to work well
Once the holidays are over, people don’t have much more money left and start to
For an online marketing agency like us, December is the busiest time of the year.
Shoppers are aware that Black Friday deals are only available for a few days. Thanks
“If your company targets local customers, this is a great idea to boost your brand.”
“Thanks to the growth of digital marketing, everything online is so much manageable and smoother.”
A lot of people think that after they launch a blog, their website will automatically
Mastering the dynamics of SEO isn’t easy, and Google doesn’t make it any better by
More than just a buzzword today, the rise of content strategy marks a significant turning
The Strategies You Need to Succeed Did you know that about 80-90% of people research
Addressing Your Branding the Right Way For years, there’s been confusion on the word, branding.
There are over 100 million monthly users on Instagram. About 40 million photos are uploaded
For digital marketers, the epitome of success might probably be viral content. It takes a
Last year, scams skyrockets on social media by about 150 percent. We’ve listed crucial social
As bloggers, we understand the majority of our online traffic comes from the first day
“When we understand the dynamics of SEO, Search Engine Optimization, it can help with the
Websites that are geared to gain readers and clients should make sure that their website
Facebook’s organic reach dropped tremendously, and we’re certain that this will happen to Instagram as
If you think your success is determined by how many followers you have, think again.
Entrepreneurs take initiative in creating businesses that are freeing but can also be very stressful.
In the plan, it’s important to highlight the sources, and outline how the plan falls
Is Planning Enough? Businesses that are thriving in marketing always begin with a plan. Large
If you’ve been following our blog, you should know a thing or two about keywords.
Learn From Your Competition Starting a small business is easy. Collectively, there are about 28
About 94% of users on Google will only look at the first page for results.
“People want more than just staring at the screen.” 2016 was the year of the
As we all heard for the past 5 years, social media marketing had become "The
The need for a marketing team is imperative for direction, and compelling marketing plans are
“While content is king, a queen, email is needed to complete its kingdom.” In spite
“Google manages over 2 trillion searches per year!” Without a doubt, Google is the number
“…There’s an effective way to compete with bigger companies without having to exhaust your business’
Making the decision to start a blog or become a blogger is an exciting thing.
“Readers don’t just turn to online news for information anymore. Instead, they opt for popular
“Blogs have hailed kingship on the Internet as many people subscribe to their favorite bloggers.”
Locations ‘in the game’ are what can increase a business’s customer activity A worldwide phenomenon
As companies, like K2 Analytics, proceed to spend in content marketing and marketing metrics such
“Today, it is a symbol that categorizes topics that drive traffic to posts.” For many
“You can reach an entirely new audience base that might spark up new audience interest.”
“Whether it’s a cool new app or a new fancy restaurant, more often than not
“The ideal Co-Founder candidate should have the dedication and drive to succeed no matter what
“Nothing guarantees success, but conducting research on the company will put you in a much better position…”
“A decision to invest in a website is a decision to build your brand online
“Not having a Mobile Friendly website is like closing your store one day each week.”
“When SEO works correctly, your business has the potential to rank higher on search engines..”
“Without setting a goal, your online marketing efforts are like a race without a finish
“Investing in SEO is a critical part of a company’s online marketing mix.” Search Engine
“if you want your business to succeed in the digital age, an effective Social Media
“The internet is the go-to source of information for people of all ages…” There are
“You cannot afford not to set a marketing budget for your business” Clarifying the importance
“There is no limit to the positive impact you can make on a customer’s experience…”
“Investing in a personalized email marketing campaign has 6 times higher transaction rate..” These days,
“Using 1-2 hashtags per post can get you an average of 593 interactions per post..”
“Brands are transferring the power of their marketing to customers…” Have you ever wondered what
Your brand identity is one of the most valuable assets of your business and it
“If you haven’t invested in SEO, you’re missing out on a lot of opportunities…” SEO
The World of Digital Marketing is getting larger every day and businesses are increasingly dedicating
More and more customers these days are looking towards online reviews before they purchase a
Of course, all business owners want to make their business stand out from the competition,
“It takes 50 milliseconds to make an impression.” If you are a small business owner
“Social Media is a Generational Change to Marketing.” Many of us know Social Media is
Ever wonder how successful businesses market to different age groups? Without a niche market to
Online Marketing Trends in 2016 “An Outdated Website Is No Longer Sufficient” The Digital World
Generate Revenue Through Holiday Season “The Greatest Day for E-Commerce Sales is Fast Approaching.” The
“Email Marketing is not -as some say- dead!” Often in the marketing environment, queries circulate
Making connections with individuals and being able to build a mutually beneficial relationship with them
“Driving Traffic is the most searched Phrase in 2014, is it that hard?” Every small
“There are still some billboards out there, can you tell how many seen yours?” It
“Social Media Presence – much more than just a Selfie…” Be human. Interact through your
“Stunning Graphic Design will create a Wow Factor; Good Content will Generate More Hits.” If
Data-Driven Marketing Still Needs to be Creative to Succeed “Higher creativity leads to greater innovation
