Marketing will continue to change as technology advances over time. Each year we see new trends emerge and what has worked for your company in the past years may not work in 2019. You don’t have to completely change your strategy if it worked in 2018, but you need to, at the very least, recognize the newest marketing trends to expect this year.
To gain any kind of an advantage over your competitors, you need to prepare yourself to not only adapt to these trends but to also act on them- before someone else does! The following are several marketing trends to expect this year that we at K2 Analytics have already prepared for!
Though influencer marketing is not new, it is very much misunderstood. You don’t need to hire a Youtube star or celebrity. Start by looking inside your own company, at your own employees, as well as any current customers. These people may be your best brand advocates and through them influence a highly responsive audience with purchase power.
Choosing the right influencers is key to success. Have a strategy or program optimized to maintain relationships, set goals, and measure results. Don’t expect to throw a few bucks at an influencer and get overnight success. There is work involved, especially if they influence in a technologically ethical way.
Chatbots are highly effective and continuously developing tools for many industries, but especially when applied to customer service. A chatbot is basically like a 24 hour, virtual “concierge” that communicates and helps users in completing their goals. Bots allow users to get personal, focused interactions through online portals or messenger platforms like Facebook Messenger. Without pulling too much from limited human resources, chatbots interact with humans in a natural way and gather the information that helps to formulate future interactions with the company.
Vlogging has become widely popular on Youtube and has helped many influencers skyrocket to fame and fortune. Vloggers are much like Bloggers, but they film multiple aspects of their daily lives like brushing their teeth, or exciting adventures, like going on vacation. Businesses are starting to utilize vlogging technologies and platforms, but you can expect this practice to become even more popular in 2019. Vlogging gives your viewers a closer peek into the life of the influencer or product. Vlogging ultimately helps you create a more personal connection with your audience, therefore building trust.
Content marketing has become unilaterally important because it can be applied to every function within marketing teams today. Content is key and it is also one of the best tools available for earning trust, brand building, generating traffic, creating leads, and everything else that follows. As content marketing matures and expands along with modern social media and digital platforms, companies start to see their content more of as a tool being used to achieve specific goals. In order for content marketing to work, a strategy used to maximize their campaign’s effectiveness and monitor audience engagement becomes essential.