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4 Digital Marketing Mistakes to Avoid in 2016

"More searches are taking place on mobile devices than on desktops..."

 The World of Digital Marketing is getting larger every day and businesses are increasingly dedicating more of their budgets towards their online marketing efforts. At K2 Analytics, we strive to focus our efforts on creating marketing strategy solutions for our clients, tailored to each industry, because we understand the budgets that many businesses are working with.

Below are 4 Marketing Mistakes to Avoid in 2016:

 

  1. Poor Planning

This is self-explanatory, but still, it cannot be left out. So, first things first – if your website is not up to date or mobile responsive – put this on top of your ‘to-do’ list – right there beside ensuring your SEO (Search Engine Optimization) game is on, and you have Content Marketing/Social Media Strategies in place. Like most aspects of your business – planning is vital; otherwise, you will end up spending money on resources that are not worth it while missing out on greater opportunities. Last year, Google announced that more searches were taking place on mobile devices than on desktops – so if you have not yet invested in a mobile responsive website, you should plan to do so as soon as possible.

Don’t get swept away by the digital tide, stay up to date with the latest craze in the digital world and incorporate it into your business – you won’t regret it.

  1.   Inconsistency

Inconsistency shows a lack of understanding customer needs and can really damage a brand, and it k2-analytics-digital-marketing-blogoccurs more often than you would think. For brands to develop a stable and consistent relationship with their customers, they should ensure that the client’s journey is seamless and consistent, allowing customers to place their trust in the brand, rather than discouraging them away from the brand altogether. Hiring a digital marketing company ensures your brand has a solid and consistent marketing strategy in place that is sure to bring customers in!

  1.   Unrealistic Expectations

No matter what your budget is for digital marketing – results are never immediate. So if you are thinking of spending more money on your online marketing efforts in 2016, realize that spending more money doesn’t mean you will see results immediately, because this takes time. Your business is not going to appear on the first page of Google after a few days, which seems to be a big misconception that many people have when it comes to digital marketing – that is why it is best to set achievable goals to work towards.

  1.  Content Marketing

Content is King, as the saying goes, and if it is used to its greatest potential, it works wonders for brands all over the globe. So, what makes content marketing so important? Most importantly, it builds credibility and trust.

If you’re new to content marketing, here are some things you should know:

  • Create content that brings value to the reader.
  • Optimize your content for search engines. (SEO)
  • Focus on the title – encourage the reader to read on!
  • Share on the right platforms – what platforms does your targeted audience frequent? Facebook, Twitter, Instagram?
  • Don’t create content that’s too promotional – this is simply annoying for the reader!