Social media can be a highly effective way to connect with audiences in your niche whether they are fans, customers, clients, or professional colleagues. While it may seem that most businesses have their social media strategy as optimized and effective as possible, there are still many ways that you can improve your social media strategy. At K2 Analytics, we help our clients better understand their audience, develop their brand, and improve the way that they use their social media presence to reach wider audiences. Here are a few actionable tips that will help you improve your social media strategy.
Hire a Professional Social Media Team
The biggest challenge that most small businesses face when it comes to managing an effective social media presence that generates a return on investment is actually dedicating the time to create content and share it online with their audience.
As a business owner, you hear that you should use social media for marketing purposes. So you create social media accounts. You post a couple of times but after a few weeks posts become more and more irregular as you get busier with running the day-to-day operations of your business. As a result, you never see a return from social media so you give up on it only to come back to it later to try to revive your business’s online presence. The cycle repeats itself. Does this sound familiar?
That’s why you need to hire a dedicated social media team that solely focuses on creating content and sharing it with your audience to help generate new business.
Maintain Consistency Across All Platforms
In addition to having a dedicated social media coordinator, you will want to make sure that your brand is consistent across every platform that you use. One way that we do this at K2 Analytics is by ensuring that we cover all of the basics when it comes to your brand’s appearance.
Making sure that you have a consistent profile picture, bio, headers/banners, and the appropriate links on each social media profile that you use will create a sense of familiarity with your audience that lets them know that this is your official account.
While this may seem small, it is vital that you cover your bases here. As your company and audience grow you may need to update these, so do a social media audit every few months and make the necessary adjustments.
Multiple Platforms Means Multiple Personas
Not all social media platforms were created equal. Each social media platform uses a different medium to communicate messages and as a result, each platform has a different audience.
For instance, while there may be some overlap in demographics, Facebook users may be older than those on Tik Tok and Snapchat; Twitter users rely on microblogging and tongue-in-cheek humor to get their messages across while Instagram is purely visual content.
Because of this, you need to create multiple marketing personas, each with its own tone, that resonates with the audience on each respective platform. If you use memes and humor on Twitter to generate a buzz around your brand, that same content may not yield the same results on Facebook where you get better engagement when you post videos or go “Live.”