If you write a blog, then you’re always in need of growing your audience and finding new readers. Keeping a blog is great for anyone who is interested in becoming an authority in a particular area of interest, but blogging is also great for businesses. Blogging – like all most digital marketing – is the practice of putting evergreen content out into the internet and waiting for online users to find it. When the content is good, readers will often go from one post to another and eventually to the rest of your website. That’s where Pinterest comes in handy. Pinterest, if you don’t know is a super popular social media that lets users explore content and make digital vision boards. That’s a great opportunity to find an audience in your niche and to help your readership grow Here are a few tips to help you use Pinterest to drive traffic to your blog on your website.
Sign up for a Business Account
While signing up for Pinterest is free for both personal and business accounts, signing up with a business account is really beneficial if you want to scale your blog quickly. When you have a business account on Pinterest (or any social media platform for that matter) you have access to paid-tools that let you promote your pins and buy features like Rich Pins.
It is possible to grow your Pinterest organically for free, which is always a great starting point. But there is nothing wrong with using promoted content to help reach a wide audience faster. The idea here is that a bigger audience will help put your blog in front of more eyeballs.
Keep Your Boards Relevant and Use Plenty of Keywords
When you create a board on Pinterest, you want to use best practices for helping users fund your content. When you create a board on Pinterest, be sure to use relevant keywords in the name of the board, in the descriptions for the board, and in pin descriptions.
Some keywords are obvious— such as the name of the industry or field that you are blogging about while others may be harder to come up with. You can find plenty of free keyword research tools online to make this easier.
Create Catchy Visuals and Infographics
One thing that gives Pinterest a competitive advantage over other social media platforms that you could use to grow your blog, is that Pinterest puts infographics front and center. Always be sure to use high-quality images and create custom graphics for your pins. Visual content will always get higher engagement rates, so create plenty of infographics for your blog and watch your engagement go up!
Be Patient, Growing Anything Takes Time
Lastly, be patient when growing your blog with Pinterest or any other platform for that matter. Growing something that will last a long time will take a long time to build out. When you use Pinterest to drive traffic to your blog with these tips though, you can shave some time off the process.