When it comes to many marketing decisions, consumer demand is the driving force. The fact that more and more consumers are concerned about environmental issues to make them consciously direct their discretionary dollars to companies that share their concerns. That’s why enterprises which focus on that aspect and make a genuine commitment to going green are most well-positioned and are rapidly expanding compared to their non-green counterparts. Consider these strategies that are designed to shrink your environmental footprint while also growing your business simultaneously.
It may seem like becoming a paperless enterprise is an overarching goal. But in the meantime, you can use recycled paper instead. Don’t let going green get too overwhelming. You can start by using recycled paper first if you can’t eliminate the use of paper yet.
Instead of printing newsletters or promotional flyers, deliver electronic versions of these materials digitally by retaining an email marketing service. Most consumers nowadays are on their phones so opting for email is not only an eco-friendly move but also a more efficient method for reaching out to your customers and potential clients. Plus, email marketing services can determine the percentage of your emails that were opened, which links were clicked, etc.
As much as possible, patronize local products and get your marketing materials locally. Local sourcing not only eliminates shipping costs but also eliminates the environmental impacts associated with shipping. This way, you don’t just support the environment but also other local companies.
If your enterprise has yet to enter the world of e-commerce, selling online is a sure top priority. Not only it instantly expands your customer base and hours of operation, but it’s also a more eco-friendly than only operating a brick-and-mortar business.
Select biodegradable and reusable packaging to clearly communicate to your customers that your business is dedicated to green practices. Not only it is an environmentally responsible choice, but also represents a company striving for a healthy planet.
A business that’s genuinely committed to sustainability will make a formal statement about it and be integrated into all company marketing materials. In order to maximize the statement’s credibility, it is recommended that the statement detail specific steps that have been taken to operate as an environmentally-responsible enterprise.
Integrating environment-friendly practices into your business will not only help the planet and make your business environmentally responsible but also serves as a strategically smart strategy. Imagine saving money from reduced waste, improving public relations, boosting employee pride and morale, attracting green consumers, being able to differentiate your business from competitors, and demonstrating environmental leadership and commitment. For sure, your business will reach a green success in no time!