In light of all of the stay at home guidelines and self-quarantine that has emerged recently, there has been a spike in the number of people who are at home relying on social media for their news and entertainment. Many content creators are using this rise in online usage to promote their business, their brand, and their talents by going ‘Live’ on Facebook. Facebook Live is a great way to establish authentic relationships with your audience thanks to its laid back format and the ability to communicate in real-time with your audience through the use of chats. If you plan on going Live soon, here are helpful Facebook Live tips from K2 Analytics that will make your streaming experience more successful.
Survey Your Audience for Content Ideas
When it comes to choosing what kind of content to live stream for your audience, you want to make sure that you provide the content that they want to see. Many content creators will go ‘Live’ and wing it. This quickly loses the attention of viewers and they may leave the live stream.
Before you go Live, be sure to survey your audience and find out what kind of content they want to see from you. Some suggestions include:
- Do part of your job Live
- Share your experience on a subject
- Stream a Live event
Announce When You Will Go Live
Secret shows are hipster and cool if you’re an underground artist, but unless that’s a part of your marketing strategy, you always want to announce when and where you will be.
If you want people to show up to your Live stream, you need to treat it the same way that you would treat any other in-person event. Give your audience and social media followers enough of a heads-up to make room in their day for your live stream.
If you let them know when and where you will be doing your live stream, it will give them time to look forward to it, share the information with their friends who may also tune in, and it gives you time to prepare properly!
Prep Your Station Before Going Live
Are you going Live from your bedroom? That’s okay as long as you take the time to prepare your workspace for your live stream so that you minimize the number of distractions in the background of your live stream.
If you can, set yourself up in an area with a neat and organized background. Make sure that you test your camera, lighting, and audio before you go live so that you don’t have to delay your live stream when the time comes!
Timing Is Everything
Finally, when it comes to social media content— timing is everything. Your Facebook Live event will be judged by the number of people who tune in to see you, so naturally, you want to go live when more of your audience is online.
Most Facebook Live events do better when they go out after 5 pm for the same reason that “Prime Time Television” is considered prime time. More people are home and looking for something to keep them entertained. Thanks to staying at home guidelines, your window of opportunity will likely be wider than usual, so use that to your advantage.