Do you need a website for your business, hobby, or side-gig? It shouldn’t come as news that a strong online presence should be anchored by a stunning website where online traffic can convert into leads and sales— but how do you get the most out of your website? The reality is that beyond simply having a website up, you need a website that is created the right way in order to maximize the number of leads and conversions that it generates. You do this by doing web design the right way and focusing on a few areas: site performance, content, and usability. At K2 Analytics we help businesses put together a strong online presence and it all starts with stellar web design. Here’s how you can focus on doing web design for your website the right way.
Choosing the Right Platform To Build on
When you’re thinking about designing your website there are a lot of platforms that promise to make building your website easy like WIX, Squarespace, and Shopify but there’s more to consider than easy drag-and-drop platforms. When you want to focus on web design you need to consider performance issues such as responsiveness and loading times for images and elements. As a web design agency in Las Vegas, we build a lot of websites for locally owned businesses that need to focus on aspects of web design like those mentioned above and even search engine optimization.
Because of this, we stay away from drag-and-drop builders like WIX because with the ease of use comes heavy blocks of code that weigh down web performance. We like to use WordPress because although it is more difficult to use, you have way more control over how much code you use on the website among other things.
Focus on the User Experience
When you’re building a website, it can be really easy to get sidetracked thinking about what looks good, what works best for search engines, and so on. This is a short point to touch on, but it’s an important one. You want to design your website in a way that makes it easy for users to use and access. Little things like mobile-friendly web design, fast loading times, and easy to read content can make all the difference.
Use Original Visual and Written Elements
If you’re building your own website, one of the hardest things to do is juggle web design, content writing, and graphic design but the latter is so important. A website that is built with too many stock images or unoriginal, the copied text will not only be penalized by search engines, but it probably won’t make a very big impact on your readers. Focus on writing content that feels genuine and spend some time making sure that your photos are properly edited and formatted to fit your website. It goes without saying but the greatest web design in the world isn’t going to go very far without the right content and visual elements.