Another year has started, and there will be some things that used to work well last year but not anymore this year. One thing to watch out for is the way SEO will work this 2018. It will be a new, fun, and exciting change for SEO experts.
SEO is constantly changing since technology and rules are also evolving non-stop every day. In order to stay on top of the game this 2018, you have to adjust your strategies based on the latest trends in today’s SEO. According to Google, they had over 130 trillion unique indexed pages as of 2016, so it will be really a challenge to make your content stand out and break through the clutter. Here are five things to keep in mind to guide you in this year’s SEO game.
Back in the day, Google would analyze your page to see how many times you’ve used a certain keyword. But now, it got smarter than ever and focuses on context instead of content alone. Best pages cover an entire topic in-depth because Google searcher gets everything they need in one place. A common SEO mistake is when pages and posts have less than 300 words of copy. Instead, we recommend to write a comprehensive, detailed content, write at least 2,000 words and include LSI keywords.
Nowadays, 60% of Google searches are from a mobile device. So expect that this year, it will only continue to grow and Google will consider the mobile version of your site as the “real” version, even if someone searches from a desktop. So make your content visible on the mobile version of your page, switch over to responsive design, and make it mobile-friendly.
Online video is in right now. That’s why you should go all-in with video content or else, you get left behind. According to Cisco, online video will make up 80% of all online traffic by 2021, and 43% of people want to see more video content. Start by building a tapping into YouTube, the world’s 2nd largest search engine. Also, don’t forget to embed video content into text-based blog posts.
Smart upcoming SEO strategies are starting to optimize some of their content for voice search because the popularity of voice search is growing insanely fast. Although it is still in its early stages, it has been progressing quickly. Since 2008, voice searches performed in Google are up 35x, and 20% of all searches on mobile are voice searches. Also, 40% of adults perform at least one voice search every day.
With all the new things up for SEO this year, it is still all about content and links. Without incredible content, you won’t get any links. And if you don’t have links, you might as well not use SEO anymore. Voice search, mobile-first algorithm, and everything else won’t make sense if you don’t have good content and links.
Up your SEO game this year and see your business grow even better! With the proper techniques, you will surely make your way to the top of the page.