Data-Driven Marketing Still Needs to be Creative to Succeed
“Higher creativity leads to greater innovation and greater success over the long run.”
Life is a unique journey filled with endless possibilities. Through sports, literature, art, philosophy and many other interests, we consume our daily lives with profound knowledge in the areas we wish to pursue and are passionate about. Knowledge comes from embracing creativity and remaining open to a world of different ideas.
For most of us, creativity stems from the ability to take a traditional approach to anything, reshape or redefine it and cultivate it into something original. It is believed to be the key attribute most needed and desired to address numerous business challenges, and in the world of marketing, it is not valued as an end itself, but a critical means to an end. There is a widespread recognition that global problems need creative solutions to be solved, and in a competitive market, we need new ways to do things.
What this means
Data-Driven Marketing means using our natural selves, our experiences, our unique thought processes, and it helps us all get into a more innovative, experimental, and even courageous mindset.
At K2 Analytics, we recognize that people are more connected than ever before, and what that ultimately suggests is that our minds are open to change as ideas are continually spread through social media channels. A handful of likes stimulates excitement in the same way a single photo can compel a whole population to fight for change. For companies to be truly satisfied with their marketing efforts, they must embrace this simple truth: people love to connect with each other and are moved by one another’s creativity.
Creative marketing taps into people’s emotions play into popular culture and compel a response. It should offer a big-picture perspective – and may even require a leap of faith. Even the best data-driven marketing can fail without good ideas. From content writing to designing, and sheer analysis – the right message must be tailored to both aesthetics and compelling execution.