Choosing the Perfect Domain Name For Your Business

Choosing the Perfect Domain

A truly successful brand begins with a strong identity and a strong online presence that begins before potential clients and investors even get the chance to look at your website. At K2 Analytics, we focus on building strong brands for our clients, and that often starts with choosing the perfect name to represent them online. Choosing the perfect domain name for your business can be difficult, but it’s important because your domain name can make your website easy to find or send potential visitors on a while goose chase looking for your website.

Assuming you already have a name for your business, it’s time to start jotting down potential ideas.

Keep It Simple

First things first, try to keep things as simple as possible. People don’t have incredible memories so the shorter that you make a domain name, the better. We recommend using a domain name that is between 6 and 14 characters. Not only will this be easier to remember, but it will also look cleaner when it comes time to put your email on business cards and other materials.

Just imagine {yourname}@incrediblylengthydomainname.com. That doesn’t look great and it isn’t very memorable. So keep it simple!

Make It Memorable

Speaking of memorable, we recommend choosing a domain name that people will easily associate with your business. Choose a name that is interesting and that you can easily brand. You can easily use the name of your business to keep things as memorable as possible.

Ideally, you want something that your customers will easily recall so that they can look you up instantly or refer you to a friend on the spot.

Think Apple.com, CocaCola.com, or Amazon.com. Simple, memorable, and make for easy branding and instant recognition.

Choose the Right Extension

Part of choosing the perfect domain name for your business involves choosing the right extension as well. The most common extension is .com but that does not necessarily mean that it is the right extension for you.

While there is no SEO advantage to one domain extension over another, it is common for commercial businesses to choose .com while non-profit organizations select a .org domain extension.

It is important to note that there are over 100 million registered domains with a .com extension, so you might want to try your luck with less-common extensions such as .co and .io which are becoming more and more popular with new businesses.

Make Sure the Right Name Is Available

Finally, make sure that the domain name that you want is available. A simple search online should yield any matching results and if the name is not taken you can purchase it through your preferred domain registration site.

Once you’ve come to a decision on the right domain name for your business or organization, contact K2 Analytics for professional web design and SEO services that will make your website stand out against your competitors.